Vendele A La Mente No A La Gente Book PDF, EPUB Download & Read Online Free

Véndele a la mente, no a la gente
Author: Jürgen Klaric
Publisher: Paidos México
ISBN: 607747438X
Pages:
Year: 2018-01-19
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HOY VENDER ES DEMASIADO DIFÍCIL. NO SABEMOS POR QUÉ COMPRAMOS En un mundo competitivo, donde casi todos los servicios y productos se están volviendo un commodity, llega la ciencia más revolucionaria del mercado. Aprende de forma práctica y entretenida cómo vender más hablando menos. El 85% de todo lo que el consumidor adquiere lo hace de forma inconsciente. Los seres humanos no saben por qué compran lo que compran; con neuroventas descubriremos cómo hacer que elijan tu producto o servicio sin hacer grandes esfuerzos. CIENTOS DE EMPRESAS Líderes en veinte países venden con este conocimiento. El autor junto con su equipo científico, con sede en cinco países, ha transformado la cultura y los resultados de equipos comerciales y de ventas en cientos de empresas como Amway, IKEA, Kimberly Clark, Big Cola, Seguros Maphre, Telefónica Movistar, Telmex, Claro, Sony, Samsung, Nestlé, Bayer, General Motors y otros grandes grupos del sector inmobiliario y publicitario.
SPIN®-Selling
Author: Neil Rackham
Publisher: Routledge
ISBN: 113846595X
Pages:
Year: 2017-09
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True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don�t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today�s leading companies with dramatic improvements to their sales performance.
The Magic of Thinking Big
Author: David J. Schwartz
Publisher: Penguin
ISBN: 0698198581
Pages: 256
Year: 2014-12-02
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The timeless and practical advice in The Magic of Thinking Big clearly demonstrates how you can: Sell more Manage better Lead fearlessly Earn more Enjoy a happier, more fulfilling life With applicable and easy-to-implement insights, you’ll discover: Why believing you can succeed is essential How to quit making excuses The means to overcoming fear and finding confidence How to develop and use creative thinking and dreaming Why making (and getting) the most of your attitudes is critical How to think right towards others The best ways to make “action” a habit How to find victory in defeat Goals for growth, and How to think like a leader "Believe Big,” says Schwartz. “The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -- certainly no more difficult - than small ideas and small plans."
Blue Ocean Strategy, Expanded Edition
Author: W. Chan Kim, Renee Mauborgne
Publisher: Harvard Business Review Press
ISBN: 1625274491
Pages: 256
Year: 2015-01-20
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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Buyology
Author: Martin Lindstrom
Publisher: Crown Business
ISBN: 0385528299
Pages: 256
Year: 2008-10-21
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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.
Read Me Like a Book
Author: Liz Kessler
Publisher: Candlewick Press
ISBN: 0763688576
Pages: 304
Year: 2016-06-14
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Ashleigh Walker is a mediocre student with an assortment of friends, a sort-of boyfriend, and no plans for the future. Then a straight-from-college English teacher, Miss Murray, takes over Ash’s class and changes everything. Miss Murray smiles a lot. She shares poetry with curse words in it. She’s, well, cool. And she seems to really care about her students. About Ashleigh. For the first time, Ash feels an urge to try harder. To give something — someone — her best. Before she knows it, Ashleigh is in love. Intense, heart-racing, all-consuming first love. It’s strong enough to distract her from worrying about bad grades and her parents’ marriage troubles. But what will happen if Miss Murray finds out Ashleigh is in love with her?
Misbehaving: The Making of Behavioral Economics
Author: Richard H. Thaler
Publisher: W. W. Norton & Company
ISBN: 0393246779
Pages: 336
Year: 2015-05-11
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Get ready to change the way you think about economics. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award
Go Pro
Author: Eric Worre
Publisher:
ISBN: 0988667940
Pages: 135
Year: 2013-05-01
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Small Data
Author: Martin Lindstrom
Publisher: Macmillan
ISBN: 1250080681
Pages: 256
Year: 2016-02-23
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"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--
Albert Einstein, Mileva Maric
Author: Albert Einstein
Publisher: Princeton University Press
ISBN: 0691088861
Pages: 140
Year: 2000-11-16
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Fifty-four love letters portray the caring relationship between Albert Einstein and his first wife by showing how Maric acted as the genius's intellectual confidant during his isolated years at Princeton.
Your Brain On Nature
Author: Eva M. Selhub, MD, Alan C. Logan, ND
Publisher: John Wiley & Sons
ISBN: 1118114515
Pages: 352
Year: 2012-03-27
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How to safely de-tox from IT overload—with the healing effects of nature Scientific studies have shown that natural environments can have remarkable benefits for human health. Natural environments are more likely to promote positive emotions; and viewing and walking in nature have been associated with heightened physical and mental energy. Nature has also been found to have a positive impact on children who have been diagnosed with impulsivity, hyperactivity, and attention deficit disorder. A powerful wake-up call for our tech-immersed society, Your Brain on Nature examines the fascinating effects that exposure to nature can have on the brain. In Your Brain on Nature, physician Eva Selhub and naturopath Alan Logan examine not only the effects of nature on the brain—but the ubiquitous influence of everyday technology on the brain, and how IT overload and its many distractions may even be changing it. Offering an antidote for the technology-addicted, the book outlines emerging nature-based therapies including ecotherapy, as well as practical strategies for improving your (and your children's) cognitive functioning, mental health, and physical well-being through ecotherapeutic, nutritional, and behavioural means. Details the back to nature movement and the benefits of nature on the brain and body, from reducing the symptoms of ADHD to improving mood and physical energy Explains the effects of air quality, aromas, light and sound on the brain, including SAD and sleep loss A fascinating look at the effects that both nature and technology have on the brain's functioning and one's overall well-being, Your Brain on Nature is every tech-addict's guide to restoring health and balance in an increasingly IT-dependent world.
The New Dare to Discipline
Author: James C. Dobson
Publisher: Tyndale House Publishers, Inc.
ISBN: 1414341741
Pages: 288
Year: 2014-08-22
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Many of today's parents grew up without proper role models at home. They have no clear vision of what it means to be a good mother or father.
How to Connect in Business in 90 Seconds Or Less
Author: Nicholas Boothman
Publisher: Workman Publishing
ISBN: 0761153594
Pages: 256
Year: 2002-06-03
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The author brings his innovative system of forging instant connections to the workplace, providing the fundamentals for creating and maintaining effective business relationships.
Creative Personal Branding
Author: Jurgen Salenbacher
Publisher: BIS Publishers
ISBN: 9063693605
Pages: 228
Year: 2014-05-28
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After eight years of work in creative personal branding, Jürgen Salenbacher has distilled his ideas and methods in a book. Salenbacher looks at the origins of today’s crisis and examines the work of leading theorists in business culture, before explaining how our success in exploring change depends on our ability to think creatively. Branding practices, he suggests, can help us, but we also need to cultivate creative thinking. Creative Personal Branding offers over 200 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions. * Use creative thinking to define your career * Self-help book for creative professionals and thinkers * Packed with insights and assignments
DOS Novelas Sociológicas: Quilito Por Cárlos María Ocantos..., La Bolsa (Estudio Social) Por Julián Martel
Author: Ernesto Quesada
Publisher: Palala Press
ISBN: 1377393534
Pages: 230
Year: 2018-02-14
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