Sociologia De Las Tendencias Ggmoda Book PDF, EPUB Download & Read Online Free

Sociología de las tendencias
Author: Guillaume Erner
ISBN: 8425223644
Pages: 127
Year: 2010
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Este libro nos introduce en el mundo de las tendencias desde un enfoque sociológico. A través de su habitual estilo desenfadado y de una clara vocación divulgativa, Guillaume Erner elabora un relato irónico y entretenido sobre cómo unos individuos, distintos los unos de los otros, sin haberse puesto previamente de acuerdo, muestran tener los mismos deseos de forma simultánea. Sociología de las tendencias explora la historia reciente de este fenómeno y presenta los principales enfoques teóricos con los que se ha abordado la investigación de las modas. Asimismo, examina los mecanismos de propagación de las tendencias -desde la imitación hasta las redes de influencia-, el papel del individuo en estas convergencias del gusto colectivo y, finalmente, las cuestiones clave que afectan a la previsión y a la utilización de tendencias, como son la propagación dirigida, el papel de las agencias de estilo o el espacio reservado para la creatividad. Se trata pues de una introducción al tema accesible y amena, repleta de anécdotas y ejemplos, especialmente dirigida a todos aquellos profesionales y estudiantes que de una manera u otra están vinculados a la creatividad, la difusión y el consumo: diseñadores, directores de arte, estilistas, coolhunters, publicistas, responsables de márketing, periodistas, críticos, analistas, sociólogos... Una amplia audiencia que encontrará en este volumen muchas de las respuestas que esclarecen este fenómeno colectivo tan vasto como poco estudiado.
Modificaciones corporales extremas
Author: Ana Belén Rojo Ojados
Publisher: ACCI (Asoc. Cultural y Científica Iberoameric.)
ISBN: 841654929X
Pages: 312
Year: 2017-04-12
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Modificaciones corporales extremas es un texto imprescindible, tanto por constituir el primer abordaje sistemático del tema en el contexto español, como por la relevancia de su contenido. Ana Belén Rojo no sólo presenta con meticulosidad de entomóloga un catálogo exhaustivo y preciosista de modificaciones corporales, sino que también propone un intento de comprensión de una realidad social creciente y cada vez más visible. Después de este libro ya nunca podrá ventilarse de un plumazo, arrumbándolo al cajón de Satre del frikismo, un fenómeno cultural de la envergadura del estudiado. Estamos de enhorabuena.
Anatomy of a Trend
Author: Henrik Vejlgaard
Publisher: Lulu Press, Inc
ISBN: 1939235375
Year: 2017-01-21
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A fascinating look at the predictable patterns behind trends It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It’s all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course. Includes business cases and easy-to-follow trendspotting guidelines.
Hit Makers
Author: Derek Thompson
Publisher: Penguin
ISBN: 1101980346
Pages: 368
Year: 2017-02-07
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NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal “This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is today’s most important newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren’t always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year--1991--is responsible for the way pop music sounds today · Why another year --1932--created the business model of film · How data scientists proved that “going viral” is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Marketing Fashion
Author: Harriet Posner
Publisher: Laurence King Publishing
ISBN: 1856697231
Pages: 224
Year: 2011-05-11
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Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.
The Inner Enemies of Democracy
Author: Tzvetan Todorov
Publisher: John Wiley & Sons
ISBN: 0745685781
Pages: 200
Year: 2015-06-01
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The political history of the twentieth century can be viewed as the history of democracy’s struggle against its external enemies: fascism and communism. This struggle ended with the fall of the Berlin Wall and the collapse of the Soviet regime. Some people think that democracy now faces new enemies: Islamic fundamentalism, religious extremism and international terrorism and that this is the struggle that will define our times. Todorov disagrees: the biggest threat to democracy today is democracy itself. Its enemies are within: what the ancient Greeks called 'hubris'. Todorov argues that certain democratic values have been distorted and pushed to an extreme that serves the interests of dominant states and powerful individuals. In the name of ‘democracy’ and ‘human rights’, the United States and some European countries have embarked on a crusade to enlighten some foreign populations through the use of force. Yet this mission to ‘help’ others has led to Abu Ghraib and Guantanamo, to large-scale destruction and loss of life and to a moral crisis of growing proportions. The defence of freedom, if unlimited, can lead to the tyranny of individuals. Drawing on recent history as well as his own experience of growing up in a totalitarian regime, Todorov returns to examples borrowed from the Western canon: from a dispute between Augustine and Pelagius to the fierce debates among Enlightenment thinkers to explore the origin of these perversions of democracy. He argues compellingly that the real democratic ideal is to be found in the delicate, ever-changing balance between competing principles, popular sovereignty, freedom and progress. When one of these elements breaks free and turns into an over-riding principle, it becomes dangerous: populism, ultra-liberalism and messianism, the inner enemies of democracy.
Basics Fashi Desi 09 Designi Acesories
Author: John Lau
ISBN: 8425226422
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Conversations with Mies Van Der Rohe
Author: Ludwig Mies van der Rohe, Moisés Puente
Publisher: Princeton Architectural Press
ISBN: 1568987536
Pages: 95
Year: 2008-06-19
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It has been said that modernist legend Mies van der Rohe's thirty years spent working in America reflected his mostconsistent and mature efforts toward achieving his goal of a new architecture for the twentieth century. Focusing on this American period, Conversations with Mies van der Rohe, the latest addition to our Conversations series, gives fresh credence to this claim by presenting the architect's most important design concerns in his own words. In this collectionof interviews Mies talks freely about his relationship with clients, the common language he aimed for in his architecturalprojects, the influences on his work, and the synthesis of architecture and technology that he advanced in his designs and built works. Conversations with Mies van der Rohe makes an important contribution to the corpus of Mies scholarship. It presents a vivid picture of a master of modernism, bringing his artistic biography to a close while completing the scope of his style in terms of techniques, scale, use of materials, and typology. An essay by Iaki balos provides a context for these interviews and looks at Mies's legacy from a contemporary perspective.
The Golden Age of Couture
Author: Claire Wilcox
Publisher: Victoria & Albert Museum
ISBN: 185177520X
Pages: 224
Year: 2007-09-01
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Fashion at its most innovative and intricate created by Dior, Balenciaga, Givenchy, Amies and Balmain, photographed by the likes of Avedon and Beaton.
Author: Peter Andreas Gloor, Scott M. Cooper
Publisher: AMACOM/American Management Association
ISBN: 0814400655
Pages: 236
Year: 2007
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The book is structured around a series of lessons for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R&D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is cool and putting that to productive use, whether by a small group of individuals or a large corporation.
100 Ans de Pubs de Mode
Author: Jim Heimann
Publisher: Taschen America Llc
Pages: 461
Year: 2009
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The way we wore The story of modern fashion—from couture to mass market The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet's bias-cut gowns, Dior's New Look to Quant's Chelsea Look, Halston's white suit to Frankie B.'s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore. 20th Century Fashion offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. Using imagery culled from a century of advertising, this book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade. An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trend-setters, from couture to the mass market; and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.
Building Construction Handbook
Author: Roy Chudley, Roger Greeno
Publisher: Routledge
ISBN: 1317442164
Pages: 1012
Year: 2016-04-14
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Ideal for students on all construction courses Topics presented concisely in plain language and with clear drawings Updated to include revisions to Building and Construction regulations The Building Construction Handbook is THE authoritative reference for all construction students and professionals. Its detailed drawings clearly illustrate the construction of building elements, and have been an invaluable guide for builders since 1988. The principles and processes of construction are explained with the concepts of design included where appropriate. Extensive coverage of building construction practice, techniques, and regulations representing both traditional procedures and modern developments are included to provide the most comprehensive and easy to understand guide to building construction. This new edition has been updated to reflect recent changes to the building regulations, as well as new material on the latest technologies used in domestic construction. Building Construction Handbook is the essential, easy-to-use resource for undergraduate and vocational students on a wide range of courses including NVQ and BTEC National, through to Higher National Certificate and Diploma, to Foundation and three-year Degree level. It is also a useful practical reference for building designers, contractors and others engaged in the construction industry.
The Fashion Book
Author: Editors of Phaidon Press
Publisher: Phaidon Press
ISBN: 071483808X
Pages: 512
Year: 1998-01-10
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Presents brief descriptions of the contributions to fashion of five hundred designers, photographers, models, and celebrities
Marie Antoinette's Head
Author: Will Bashor
Publisher: Rowman & Littlefield
ISBN: 1493001191
Pages: 320
Year: 2013-10-16
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Marie Antoinette has remained atop the popular cultural landscape for centuries for the daring in style and fashion that she brought to 18th century France. For the better part of the queen’s reign, one man was entrusted with the sole responsibility of ensuring that her coiffure was at its most ostentatious best. Who was this minister of fashion who wielded such tremendous influence over the queen’s affairs? Winner of the Adele Mellen Prize for Distinguished Scholarship, Marie Antoinette’s Head: The Royal Hairdresser, The Queen, and the Revolution charts the rise of Leonard Autie from humble origins as a country barber in the south of France to the inventor of the Pouf and premier hairdresser to Queen Marie-Antoinette. By unearthing a variety of sources from the 18th and 19th centuries, including memoirs (including Léonard’s own), court documents, and archived periodicals the author, French History professor and expert Will Bashor, tells Autie’s mostly unknown story. Bashor chronicles Leonard’s story, the role he played in the life of his most famous client, and the chaotic and history-making world in which he rose to prominence. Besides his proximity to the queen, Leonard also had a most fascinating life filled with sex (he was the only man in a female dominated court), seduction, intrigue, espionage, theft, exile, treason, and possibly, execution.
Business Model Generation
Author: Alexander Osterwalder, Yves Pigneur
Publisher: John Wiley & Sons
ISBN: 1118656407
Pages: 288
Year: 2013-02-01
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

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