Red Thread Thinking Weaving Together Connections For Brilliant Ideas And Profitable Innovation Book PDF, EPUB Download & Read Online Free

Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Author: Debra Kaye
Publisher: McGraw Hill Professional
ISBN: 0071808221
Pages: 288
Year: 2013-03-01
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Create products and services your consumers can't pass up--without the high cost of development Success is all about connections. Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related--but are--to uncover fresh, brilliant insights. In Red Thread Thinking, Kaye shows you how to weave originality from disparate information and turn it into a product or service that can shake up the marketplace--and your business. What sets Red Thread Thinking apart from other books is that it reveals exactly how to identify and understand hidden cultural codes and shifts in consumer perceptions that speak to emerging and existing markets and, as a result, catapult fresh products to iconic status. A mold-breaking system, Red Thread Thinking sharpens your innovation skills and can assist in problem solving, whether preparing a talk, pitching a project to your colleagues and boss, managing staff in a more productive way, or taking business to a new level. Learn the ways of Red Thread Thinking: Red Thread One: "Innovation--It's All in Your Head"--We can fire up our brains to become better at observing and interpreting what we see around us Red Thread Two: "Everything Old is New"--Take a fresh look at the past to gain remarkable advantage Red Thread Three: "People: The Strangest Animals in the Zoo"--Know what makes your market tick, and you'll know what makes them spend Red Thread Four: "What You See Is What You Get"--Learn how to create an entirely new and accessible "language" to make your product stand out and be universally understood Red Thread Five: "The Force of Passion"--Persevere, review, and refine your ideas without compromising your integrity or core beliefs. Red Thread Thinking teaches you to activate your own knowledge and resources to make better connections, have more and superior insights, and apply history as a valuable source for future-leaning innovation.
The Strategist
Author: Cynthia Montgomery
Publisher: Harper Collins
ISBN: 0062071009
Pages: 208
Year: 2012-05-08
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate or care much about on opening day. But by the time the program ends, they cannot imagine leading their companies to success without being—and living the role of—a strategist. Over a series of weeks and months, Montgomery puts these accomplished executives through their paces. Using case discussions, after-hours talks, and participants' own strategy dilemmas, she illuminates what strategy is, why it's important, and what it takes to lead the effort. En route, she equips them to confront the most essential question facing every business leader: Does this company truly matter? In doing so, she shows that strategy is not just a tool for outwitting the competition; it is the most powerful means a leader has for shaping a company itself. The Strategist exposes all business leaders—whether they run a global enterprise or a small business—to the invaluable insights Montgomery shares with these privileged executives. By distilling the experiences and insights gleaned in the classroom, Montgomery helps leaders develop the skills and sensibilities they need to become strategists themselves. It is a difficult role, but little else one does as a leader is likely to matter more.
Worthless, Impossible and Stupid
Author: Daniel
Publisher: Harvard Business Press
ISBN: 1422186997
Pages: 256
Year: 2013-06-18
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Introducing the global mind-set changing the way we do business. In this fascinating book, global entrepreneurship expert Daniel Isenberg presents a completely novel way to approach business building—with the insights and lessons learned from a worldwide cast of entrepreneurial characters. Not bound by a western, Silicon Valley stereotype, this group of courageous and energetic doers has created a global and diverse mix of companies destined to become tomorrow’s leading organizations. Worthless, Impossible, and Stupid is about how enterprising individuals from around the world see hidden value in situations where others do not, use that perception to develop products and services that people initially don’t think they want, and ultimately go on to realize extraordinary value for themselves, their customers, and society as a whole. What these business builders have in common is a contrarian mind-set that allows them to create opportunities and succeed where others see nothing. Amazingly, this process repeats itself in one form or another countless times a day all over the world. From Albuquerque to Islamabad, you will travel with Isenberg to discover unusual yet practical insights that you can use in your own business. Meet the founders of Grameenphone in Bangladesh, PACIV in Puerto Rico, Sea to Table in New York, Actavis in Iceland, Studio Moderna in Slovenia, Hartwell Metals in Hong Kong and Southeast Asia, Given Imaging in Israel, WildChina in China, and many others. You’ll be moved by the stories of these plucky start-ups—many of them fueled by adversity and, more often than not, by necessity. Great stories, stunning successes, crushing failures—they’re all here. What can we, in the East and West, learn from them? What can you learn—and what will these entrepreneurial stories, so compellingly told, inspire you to do? Let this book open doors for you where you once saw only walls. If you’ve ever felt the urge to turn a glimmer of an idea into something extraordinary, these stories are for you.
The Publishing Business
Author: Kelvin Smith
Publisher: Bloomsbury Publishing
ISBN: 1472587383
Pages: 208
Year: 2014-07-17
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Publishing is undergoing a sea change. Technology has transformed the relationship between writers and readers and many people suspect that publishing as we know it can't survive. And yet, publishing remains a popular career choice for many creative graduates. The Publishing Business is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, Kelvin Smith demonstrates that to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. If your ambition is to succeed in the world of publishing, owning a copy of The Publishing Business is a must. Ideal for students wanting to discover which part of the publishing process is for them, and all those who wish to fully grasp the debates and industry developments revolutionising publishing today.
The Executive Checklist
Author: J. Kerr
Publisher: Springer
ISBN: 1137337443
Pages: 225
Year: 2016-04-30
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A guide for new executives that explores how to create an overarching, enterprise-wide transformative program. The book provides a best-practice checklist for 8 core areas: Strategy Setting, Technology Alignment, Business Renovation, Project Management, Communications Renewal, Employee Engagement, Staff Transformation, and Organizational Design.
Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
Author: William Cohen
Publisher: McGraw Hill Professional
ISBN: 0071778632
Pages: 288
Year: 2012-10-19
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THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn’t approach marketing with the same systematic rigor he reserved for management, Drucker addressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers. A former student of Peter Drucker, William Cohen has sifted through Drucker's huge body of work, singled out his most salient ideas on marketing, and constructed them into a framework that not only outlines Drucker's marketing philosophy but provides practical advice on how to achieve marketing goals in today's business setting. The book is organized into five thematic sections: The Ascendancy of Marketing Innovation and Entrepreneurship Drucker's Marketing Strategy New Product and Service Introduction Drucker's Unique Marketing Insights For Drucker, profitability should not be the main focus of a business. The customer should be; the market should be. He didn't consider marketing as one of many tools to generate profits. Rather, he viewed marketing as the driving force of business, a philosophy for defining and capturing the most enriching customer opportunities. Providing unique insight into the mind of one of the twentieth century's greatest thinkers, Drucker on Marketing is an essential read for both marketing professionals and fans of Peter Drucker. Praise for Drucker on Marketing "Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure." -- Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute "It is my desire that those in positions of influence, especially executives, professors, and students, take Cohen's advice in this book to heart and help their organizations to help us all." -- Joseph A. Maciariello, Horton Professor of Management, The Drucker School of Management, and coauthor of The Drucker Difference "Drucker on Marketing reflects Bill Cohen's unique ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing] with the added touch of how to implement them in a dynamic and changing world." -- C. William Pollard, Chairman Emeritus, The ServiceMaster Company "Drucker said it best when he said that marketing and innovation are the most important business functions because they generate new customers. So, believe me, anything he said about marketing is worth reading. There's no better thinker." -- Jack Trout, global marketing expert, President, Trout & Partners Ltd., and bestselling coauthor of Positioning "Bill Cohen has synthesized and analyzed and brought to life the single subject that, in many respects, lies at the heart of all of Drucker's writing: how to create a customer. This is a major contribution." -- Rick Wartzman, Executive Director, The Drucker Institute, and columnist for Forbes.com
The Smarter Startup
Author: Neal Cabage, Sonya Zhang
Publisher: New Riders
ISBN: 0133372731
Pages: 192
Year: 2013-02-27
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Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: Why some entrepreneurs are luckier than others How to anticipate success or failure before you begin Why timing is everything for a startup Strategic positioning to beat the competition Building a business that cannot be commoditized Methods for Improving user engagement and profits This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.
Business Secrets of the Trappist Monks
Author: August Turak
Publisher: Columbia University Press
ISBN: 0231535228
Pages: 200
Year: 2013-07-09
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August Turak is a successful entrepreneur, corporate executive, and award-winning author who attributes much of his success to living and working alongside the Trappist monks of Mepkin Abbey for seventeen years. As a frequent monastic guest, he learned firsthand from the monks as they grew an incredibly successful portfolio of businesses. Service and selflessness are at the heart of the 1,500-year-old monastic tradition's remarkable business success. It is an ancient though immensely relevant economic model that preserves what is positive and productive about capitalism while transcending its ethical limitations and internal contradictions. Combining vivid case studies from his thirty-year business career with intimate portraits of the monks at work, Turak shows how Trappist principles can be successfully applied to a variety of secular business settings and to our personal lives as well. He demonstrates that monks and people like Warren Buffett are wildly successful not despite their high principles but because of them. Turak also introduces other "transformational organizations" that share the crucial monastic business strategies so critical for success.
The CEO Difference: How to Climb, Crawl, and Leap Your Way to the Next Level of Your Career
Author: D. A. Benton
Publisher: McGraw Hill Professional
ISBN: 0071828354
Pages: 208
Year: 2014-02-14
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Stay relevant, stay connected, STAY AHEAD OF THE GAME. When it comes to getting ahead today, your talent and experience matter. The problem is, someone else going for the promotion or business opportunity has a résumé that’s as good as, if not better than, yours. If you want to get ahead, you have to be different. You have to stand out from the crowd. You have to get decision makers to talk about you. No one understands what it takes to succeed in today’s business landscape better than D. A. (Debra) Benton. A globally recognized consultant, Benton has spent more than 20 years helping business professionals like you perform better and achieve more. In The CEO Difference, Benton gives you the insight and tools to make subtle changes in your presentation, attitude, and leadership style that will dramatically increase your leadership effectiveness—and, consequently, help you enjoy work and life. Learn how to differentiate yourself with tangible steps to get where you want to go: Authentically and effectively differentiate yourself in appropriate ways Inspire teams and organizations to be more productive and prosperous Understand yourself, change your mindset, and present yourself in a way that people are receptive to Create, manage, and mentor successful individuals and teams Remain intellectually curious while making meaningful contributions to your organization Competition for the top spot has never been fiercer. “Today, you have to exceed in a group of ‘exceeders,’” Benton writes. But it’s not all about improving your job performance. You are already knowledgeable, competent, and hard-working. It’s about doing typical things in atypical ways. It’s about doing things that add organizational value—without being asked. It’s about having what your competitors don’t: The CEO Difference. Praise for The CEO Difference “In our competitive world, finding a way to differentiate oneself is a key to success. Benton profiles a range of tried-and-true differentiators that can make all the difference.” —Jim Goldman, President and CEO, Godiva Chocolatier “After reading this book, you’ll understand why D. A. Benton is ranked one of the world’s Top 10 CEO coaches. She provides a succinct, real-world summary of what it takes for senior executives to differentiate themselves in an ever more competitive world.” —Daryl Brewster , CEO, CECP (Committee for Encouraging Corporate Philanthropy); former CEO, Krispy Kreme; and former President, Nabisco “Benton does it again! A great how-to book to boost you the last little way to the top (and be loved while doing it!).” —Reuben Mark , retired Chairman and CEO, Colgate-Palmolive Company “Benton offers practical advice to aspiring leaders to help them authentically and effectively differentiate themselves in the workplace. A very worthy read.” —Doug las R. Conant, Chairman, Avon Products, and former President, CEO, and Director, Campbell Soup Company “D. A. Benton is a trusted advisor for CEOs and leaders. She coaches her clients to not only be the best leader they can be, but also on how they can best create, manage, and mentor successful individuals and teams.” —Deanna Mulligan, President and CEO, The Guardian Life Insurance Company of America
Marketing Communications
Author: Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Publisher: Routledge
ISBN: 1317697758
Pages: 428
Year: 2014-08-27
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With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.
Road Trip to Innovation - How I Came to Understand Future Thinking
Author: Delia Dumitrescu
Publisher: Satzweiss.com
ISBN: 3000389644
Pages: 519
Year: 2012-09-07
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Road Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of. Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language. Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations.
The Art of Doing
Author: Camille Sweeney, Josh Gosfield
Publisher: Penguin
ISBN: 1101602813
Pages: 320
Year: 2013-01-29
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What really separates the best from the rest? We all know that it takes hard work, dedication, and the occasional dose of luck for someone to make it to the top of their chosen field. Yet, we also suspect that it takes a little something more—but what? The Art of Doing asks today’s most successful celebrities, businessmen, and iconoclastic achievers, “How do you succeed at what you do?” Illuminating, surprising, and profoundly inspiring, interviewees include: • 30 Rock Star Alec Baldwin • Baseball Legend Yogi Berra • Actor Laura Linney • Zappos’ CEO Tony Hsieh • Dog Whisperer Cesar Millan • Opera Diva Anna Netrebko • Indy Champ Helio Castroneves • Foodie God David Chang • High Wire Artist Philippe Petit • Funk Master George Clinton • Bestselling Writer Steven Dubner • Tennis Icon Martina Navratilova • Puzzle Master Will Shortz • Style Guru Simon Doonan • Indie Rock Band OKGo • Jeopardy! Champ Ken Jennings • Business Guru Guy Kawasaki • Photojournalist Lynsey Addario • Blogger Mark Fraunfelder • Alien Hunter Jill Tarter • Visionary Vintner Randall Grahm • Startup King Bill Gross • Activist Connie Rice • Erotic Filmmaker Candida Royalle • Tabloid Editor Barry Levine • Country Musician Ray Benson • Hostage Negotiator Gary Noesner • Online Love Experts OKCupid • Inspiring Teacher Erin Gruwell • Neuroscientist Richard Restak • Guru of Ganja Ed Rosenthal • Master Hunter Chad Schearer • Broadway Producer Marc Routh • Reputation Fixer Mike Sitrick • Ballpark Designer Joe Spear • Circumnavigator Jessica Watson
Zombie Loyalists
Author: Peter Shankman
Publisher: Macmillan
ISBN: 1137279664
Pages: 256
Year: 2015-01-27
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Using examples set by exceptional companies as well as smaller businesses, shows business leaders how to create fanatically loyal customers--an army of "zombie loyalists"--to increase their customer base, brand awareness, and revenue.
Business is Business
Author: Kathy Kolbe, Amy Bruske
Publisher: Greenleaf Book Group
ISBN: 1626343748
Pages: 264
Year: 2017-02-07
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Balancing the benefits and burdens of a family-owned business Working with family complicates the already daunting task of owning a business, and it’s tough not to take work problems home with you. The best approach is to realize that family is family . . . and business is business. Business is Business: Reality Checks for Family-Owned Companies is a common-sense manual for survival that dispels myths such as the power of teamwork and gender or birth-order differences in ability. Engagingly written, with no-nonsense tips and real-life examples, this defiant treatise will guide you to • Harness your employees’—and your own—inherent strengths • Trust your instincts and the people you work with • Balance lifelong relationships with fair treatment of nonfamily employees Authors Kathy Kolbe and Amy Bruske hone decades of experience helping family businesses thrive—and running their own for more than 30 years—into practical, actionable advice for how to hire family members, how to work with them, and how—when necessary—to fire them. The solutions are not always easy, but understanding the frequent pitfalls of working with family is an investment that could pay back over generations. Business is Business will show you how to find joy while developing a sustainable family-owned company.
Thinking in New Boxes
Author: Luc De Brabandere, Alan Iny
Publisher: Random House
ISBN: 0679644369
Pages: 352
Year: 2013-09-10
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When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn’t a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes “Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics “Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera From the Hardcover edition.

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