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Public Relations For Dummies
Author: Eric Yaverbaum, Ilise Benun
Publisher: John Wiley & Sons
ISBN: 111805279X
Pages: 384
Year: 2011-03-03
View: 568
Read: 820
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Public Relations for Dummies, 2nd Edition
Author: Eric Yaverbaum, Robert Bly, Ilise Benun
Publisher:
ISBN:
Pages:
Year: 2006
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Public Relations FOR DUMmIES
Author: E.Y.
Publisher: Jason
ISBN:
Pages: 385
Year:
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Read: 497
Whoever you are, wherever you are, public relations makes a difference in your life — believe it or not. If you’re a small-business owner or manager or a wannabe entrepreneur, PR helps level the playing field between you and your bigger, wealthier competi- tors. You may not be able to afford a 60-second commercial during the Super Bowl, but if you offer a free session at your health club to people who come in during the Super Bowl, you can get front-page publicity based on your PR event. If you’re a corporate manager or executive, you’ve seen ad budgets decline while ad costs skyrocket. With an effective public relations program, you can communicate with your target market more often, not less, without increas- ing ad spending. And if you’re a consumer, public relations plays a role in your education and the formation of your opinions without your even being aware of it. Did you know that half or more of everything you read, see, and hear in the media was put there through the actions of a public relations manager or a PR firm? PR has an enormous effect on the information you get every day of your life. I wrote Public Relations For Dummies, 2nd Edition, precisely because I know that there is no magic to PR and that do-it-yourself is not only viable but also sensible for many businesses. What Wilford Brimley says about Quaker Oats applies equally to doing your own PR for many readers of this book: “It’s the right thing to do.” And just as eating Quaker Oats is “the right thing to do” when it comes to nutrition at breakfast, Public Relations For Dummies, 2nd Edition, shows all you PR do-it-yourselfers out there “the right way to do it.” The key to getting media coverage is to offer them a story that they can’t resist. The two key elements are an understanding of the marketing message and the ability to think creatively in terms of PR campaigns. You already understand your business’s market, and I am convinced that, with enough practice, almost anyone can learn to think more creatively. The mechanics of PR — and a lot of sample campaigns to inspire you — are laid out in this book. So you already have everything you need to do your own PR, and you don’t need to hire an agency if you don’t want to.
Small Business Marketing For Dummies
Author: Barbara Findlay Schenck
Publisher: John Wiley & Sons
ISBN: 1118054458
Pages: 384
Year: 2011-03-04
View: 361
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Political Public Relations
Author: Jesper Stromback, Spiro Kiousis
Publisher: Taylor & Francis
ISBN: 1135194130
Pages: 352
Year: 2011-05-20
View: 500
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Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the area in detail, and to establish a research agenda for future studies.
The Public Relations Handbook
Author: Alison Theaker
Publisher: Routledge
ISBN: 1317487370
Pages: 556
Year: 2016-05-20
View: 169
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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.
Public Relations Kit For Dummies
Author: Eric Yaverbaum, Bob Bly
Publisher: For Dummies
ISBN: 0764552775
Pages: 384
Year: 2001-01-03
View: 322
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When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide. If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more: Developing and stick to a budget Building an in-house PR department Specific PR tactics like contests, surveys, and tie-ins Company newsletters Writing query letters and pitch letters Handling yourself in interviews Turning bad press into good publicity Developing a contact list Specific strategies for radio, TV, newspapers, and new media Handling crises Measuring PR results The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.
Online Reputation Management For Dummies
Author: Lori Randall Stradtman
Publisher: John Wiley & Sons
ISBN: 1118416651
Pages: 384
Year: 2012-09-11
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More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. Shows you how to create a solid, productive online reputation management system Helps you achieve your brand's goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.
How to be Your Own Publicist
Author: Jessica Hatchigan
Publisher: McGraw Hill Professional
ISBN: 0071383328
Pages: 239
Year: 2002
View: 653
Read: 284
Even though publicity is free­­ and provides impact and credibility that advertisements can't touch­­the majority of business owners never give it a second thought. How to Be Your Own Publicist shows small business owners and entrepreneurs how to generate good PR without hiring an outside firm. Written in an engaging and accessible style, it combines guidelines to maximize, multiply, and even recycle publicity leads with templates, checklists, and step-by-step instructions to help publicity beginners secure positive, profitable media coverage.
Public Relations: The Basics
Author: Ron Smith
Publisher: Routledge
ISBN: 1135089671
Pages: 278
Year: 2013-08-15
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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Marketing For Dummies
Author: Jeanette McMurtry
Publisher: John Wiley & Sons
ISBN: 1119365570
Pages: 408
Year: 2017-06-06
View: 471
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The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
Advertising For Dummies
Author: Gary Dahl
Publisher: John Wiley & Sons
ISBN: 1118068092
Pages: 336
Year: 2011-04-18
View: 493
Read: 151
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Straight Talk About Public Relations
Author: Robert Wynne
Publisher: Maven House
ISBN: 1938548795
Pages: 240
Year: 2017-06-13
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Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences with powerful content marketing, and measure PR success. Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. Public relations is the persuasion business. It’s about convincing the media, potential customers, the public – someone – to do something the reader wants – write about their firm or client, purchase their service or product, support their ideas. The book is perfect for entrepreneurs, small business owners, students, and those new to the PR business. It differs dramatically from the competition in that it separates fact from fiction, reality from fantasy. Readers will learn that there are no easy solutions and quick results (in spite of what many authors say). Persuading people to buy products or services or support causes is difficult. But there are tactics that work, and readers will find them in this book. They’ll learn: What PR really is . . . and isn’t, why it works, and why advertising doesn't Proven techniques for performing the essential PR functions needed to effectively promote products, services, and causes Where the media get their stories as well as secrets about how to reach and influence them Why most social media is a waste of time, but how some social media strategies for PR really work How to use self-published posts, articles, videos, and other forms of content marketing to support their PR efforts Why the five best PR campaigns of all time succeeded Techniques to gauge the impact of their PR efforts Bottom line: readers will learn that how well they write and deliver their messages are the keys to PR success. And this book will offer them those keys – the essential tools they need to know and will soon be able to master.
Nonprofit Kit For Dummies
Author: Stan Hutton, Frances N. Phillips
Publisher: John Wiley & Sons
ISBN: 1119280087
Pages: 408
Year: 2016-12-12
View: 341
Read: 1300
Help your nonprofit thrive Need practical advice on running a nonprofit? No problem! Packed with the latest tips and techniques on starting and managing a charitable organization, this easy-to-follow guide offers everything you need to help your nonprofit endure the ups and downs of the economy. From applying for your tax exemption to raising money to pay for your programs, it covers it all. So get ready to bring in the bucks — and enjoy watching your nonprofit prosper. Write a mission statement Craft a compelling pitch Raise money online Apply for grants Get the word out Adapt in hard times Prepare a solid budget Project cash flow
This Is How You Pitch
Author: Ed Zitron
Publisher: New Shelves Publishing Services
ISBN: 0989608018
Pages: 164
Year: 2013-10
View: 553
Read: 773
So you want to work in PR? Does the idea of glamorous parties, open bars and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from what to do on your first day at your desk to how to start your own PR agency. You'll learn the core skill of the business: pitching. It'll also tell you how to avoid becoming a buzzword-spitting automaton that the media will hate. Written by a PR veteran who has done it all - and made every mistake along the way - This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.