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Praxiswissen Online-Marketing
Author: Erwin Lammenett
Publisher: Springer-Verlag
ISBN: 3658154942
Pages: 501
Year: 2017-01-02
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Wie gelingt profitables Online-Marketing? Erwin Lammenett, Gründer einer renommierten Internetagentur, erläutert kompakt und praxisnah die gesamte Palette der Online-Marketing-Instrumente. Sie erfahren, wie Sie diese Instrumente erfolgreich nutzen, welche Sie sinnvoll miteinander kombinieren können und wie Sie ein effizientes Controlling aufbauen. Angesprochen werden Führungskräfte und Mitarbeiter aus Marketing und PR, Produktmanager, Unternehmensberater, aber auch Dozierende und Studierende mit dem Schwerpunkt Marketing. Die 6. Auflage wurde vollständig überarbeitet und erweitert. Neu hinzugekommen sind die Kapitel über Facebook und den Atlas Server, Content-Marketing, Amazon als Suchmaschine, (Internet-)Video-Marketing, mobiles Internet bzw. Mobile-Marketing sowie Marketing-Automation. Jedes Kapitel wurde um einen Abschnitt zu den Dimensionen und Querverbindungen ergänzt und neue Entwicklungen sowie dynamische Inhalte (Servicelinks) wurden aufgenommen. Über die dynamischen Servicelinks können Inhalte jederzeit und kurzfristig angepasst werden. Auf diese Weise kann die Halbwertszeit des Wissens, das in diesem Buch steckt, erhöht werden.
Ten Arguments for Deleting Your Social Media Accounts Right Now
Author: Jaron Lanier
Publisher: Henry Holt
ISBN: 125019668X
Pages: 160
Year: 2018-05-29
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"You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we're better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms"--
Marketing, Sales and Customer Management (MSC)
Author: Richard Hofmaier
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110410265
Pages: 260
Year: 2015-05-19
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This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
The E-Commerce Book
Author: Alexander Graf, Holger Schneider
Publisher: dfv Mediengruppe Fachbuch
ISBN: 3866415052
Pages: 304
Year: 2016-08-01
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This book is designed for people who want to understand e-commerce – and by "understanding”, we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing”. From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned. Look forward to 150 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. This book offers a unique review of the e-commerce industry and the major changes it has seen, notably what key players have done to keep up with evolving technology and heightened consumer expectations. The authors give a solid look at what any retail or brand decision maker should know about the industry's history and future. Stephan Schambach, Founder of Founder of Intershop, Demandware, and Newstore More than ever, understanding the issues impacting the digital retail market as a whole will be critical to success in the years ahead. Alexander Graf and Holger Schneider deliver exactly the information to help you refine your perspective across markets and retail industries. Hans-Otto Schrader, CEO Otto Group
Principles of Marketing, Student Value Edition
Author: Philip T. Kotler, Gary Armstrong
Publisher: Pearson
ISBN: 0134461525
Pages: 736
Year: 2017-01-12
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Social Media Marketing: Strategien für Facebook, Twitter & Co.
Author: Tamar Weinberg
Publisher: O'Reilly Germany
ISBN: 3868992375
Pages: 480
Year: 2012-06-30
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Facebook, Google+ und Twitter, Blogs, Social Bookmarking Sites, Foto- und Videoportale … Social Media bieten Unternehmen viele spannende Möglichkeiten für die Kommunikation mit ihren Kunden. Doch wie wird das Engagement im Social Web wirklich erfolgreich? Welche Plattformen sollte ein Unternehmen oder eine Organisation nutzen, um seine Zielgruppen effektiv zu erreichen? Wie sieht eine stimmige Positionierung im Social Web aus, und wie gelingt ein lebendiger Austausch? Diese Fragen beantwortet Tamar Weinberg auf praxisnahe und inspirierende Weise. Sie erläutert, was die Kommunikation in den sozialen Medien von der in den klassischen Medien unterscheidet, und gibt einen umfassenden Überblick über die interessantesten Social Media-Sites und ihre Besonderheiten. Dabei werden nicht nur bekannte Plattformen wie Facebook und YouTube berücksichtigt, sondern auch viele kleinere Angebote, die die je nach Unternehmen und Marketingzielen relevant und nützlich sein können. Aus dem Inhalt: - Wie Sie Markenbekanntheit und Online-Reputation optimieren - Wie Sie beobachten, was andere über Sie und Ihren Wettbewerb sagen - Welche Ziele und Strategien Sie im Social Web verfolgen können - Welche deutschsprachigen und internationalen Plattformen für Sie die richtigen sind - Wie Sie Ihren Erfolg messen - Welche rechtlichen Aspekte Sie beachten sollten Komplett aktualisiert und überarbeitet Für die dritte Auflage wurde der Bestseller von Corina Pahrmann und Wibke Ladwig komplett überarbeitet und aktualisiert und dabei um Informationen zu neuen Social Media-Plattformen, zahlreiche aktuelle Fallbeispiele sowie Interviews mit deutschsprachigen Social Media-Profis ergänzt.
Project 2016 For Dummies
Author: Cynthia Snyder, Cynthia Snyder Dionisio
Publisher: John Wiley & Sons
ISBN: 1119224519
Pages: 368
Year: 2016-03-21
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"Take control of your projects with the project manager's top assistant, Microsoft Project 2016. Whether you're managing your first project or juggling several large and complex projects, Project 2016 is like an assistant that works 24/7. This guide walks you through the basic functions of the software, helping you use it to create realistic functions of the software, helping you use it to create realistic timelines, maximize resources, budget, collect and track data, and successfully complete your project,"--page [4] of cover.
The Social Media Marketing Book
Author: Dan Zarrella
Publisher: "O'Reilly Media, Inc."
ISBN: 1449383106
Pages: 244
Year: 2009-11-13
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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Einflussfaktoren von Social Media auf die SEO und Rankings in Suchmaschinen
Author: Thomas Neumayer
Publisher: GRIN Verlag
ISBN: 3656445524
Pages: 8
Year: 2013-06-13
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Studienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: Sehr Gut, Fachhochschule Oberösterreich Standort Hagenberg, Sprache: Deutsch, Abstract: Durch die steigende Bedeutung des Internet als Kommunikations- und Vertriebskanal, wird es für Unternehmen zunehmend wichtiger, in diesem Medium auffindbar zu sein und auch dem Konsumenten für eine bidirektionale Kommunikation zur Verfügung zu stehen. Einer der wesentlichen Punkte ist hierbei, im World Wide Web auch tatsächlich vom User gefunden zu werden. Dies kann durch eine gute Platzierung in Suchmaschinen und durch Suchmaschinenoptimierung gesteuert werden. Ein ebenfalls stark wachsendes Medium sind Social Media Plattformen. Diese können die oben genannten Faktoren auf verschiedene Arten beeinflussen und somit die Wertschöpfung von Unternehmen steigern. In dieser Arbeit wird dargestellt, welche Einflussfaktoren aus diesen Plattformen auf die SEO und die Rankings in Suchmaschinen bestehen und wie diese von Unternehmen beeinflusst und gesteuert werden können.
Facebook Marketing
Author: Steven Holzner
Publisher: Pearson Education
ISBN: 0768686253
Pages: 288
Year: 2008-08-28
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Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups–or starting your own Creating a Facebook blog that attracts paying customers Promoting products and services with free Facebook Marketplace classifieds Hosting your own Facebook events: from company picnics to concerts Successfully advertising on Facebook, without overspending Promoting your business within today’s most popular Facebook applications Tracking the results of your advertising Using brand-new viral video marketing techniques Driving even more Web traffic to your Facebook pages Building your own Facebook applications
Search Engine Optimization All-in-One For Dummies
Author: Bruce Clay
Publisher: John Wiley & Sons
ISBN: 1118921763
Pages: 792
Year: 2015-09-08
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The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay "above the fold" If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.
Adventure Tourism Management
Author: Ralf Buckley
Publisher: Routledge
ISBN: 1136444416
Pages: 288
Year: 2011-01-03
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The academic study of adventure tourism is rapidly increasing in popularity, with research beginning to focus on it heavily. This book is a cohesive and comprehensive look at this multi-million dollar industry sector from a variety of perspectives relevant to the teaching of tourism. Ideal for the undergraduate student taking adventure tourism as a single subject degree, or as part of their tourism management studies, this book documents, analyses and offers insight into the latest research in the area. Includes analysis of products, trends, climate change, risk management and environmental management and many others. The Subsectors section within the book offers an overview of the twenty or more definable sectors within the adventure tourism industry considering their origins and history, latest trends and demographic groups. The author then goes on to look in more detail at: Wildlife Tourism, Marine Tourism, Helitourism, and Boardsports. Each chapter will include seven pedagogical elements: * introduction - what the chapter does and doesn't cover * plain-language review of the chapter topic with minimal referencing - essentially like lecture notes * concluding paragraph to the review section explaining how it leads to the next chapter(s) * review of recent research, condensed into tables where possible * revision notes - a few pages of bullet points summarising the review and research * a sample set of assignment questions, three to six per chapter in some cases * readings on relevant topics, condensed from previous publications.
The Church Mouse
Author: Graham Oakley
Publisher: Kane/Miller Book Publishers
ISBN: 1935279696
Pages: 38
Year: 2010-01-01
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Rediscover the heartwarming, classic tale of Sampson the church cat and Arthur, the church mouse... When Arthur invites the other mice to live in the church, it doesn't take long for people to notice the population explosion! It will take some very brave mice and one fairly courageous cat to persuade the townsfolk to welcome and embrace the newest members of the congregation.A cozy English setting combines with witty, sophisticated humor and detailed, evocative illustrations to give The Church Mouse its timeless, classic feel.
AdWords For Dummies
Author: Howie Jacobson
Publisher: John Wiley & Sons
ISBN: 1118051726
Pages: 408
Year: 2011-05-04
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AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
Website Boosting
Author: Mario Fischer
Publisher: Laxmi Publications, Ltd.
ISBN: 8131804585
Pages: 455
Year: 2008-01-01
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