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Advertising
Author: George Felton
Publisher: W. W. Norton
ISBN: 0393731596
Pages: 256
Year: 2006
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A time-tested text, George Felton? Advertising: Concept and Copy, Second Edition, is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads?rom what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ad? surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategies into play. It discusses the tools at a copywriter? command, from the elements of print advertising?eadlines, visuals, body copy?o the wide variety of media and advertising genres available to advertisers. But creating great executions is never easy. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work. In brief, this book shows how to find strong selling ideas, then how to express them in fresh, memorable, persuasive ways. Over 200 ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. This Second Edition features new sections on guerrilla advertising, interactive media, international and multicultural advertising, and postmodern advertising, as well as more material on the art of headlines, theme lines, slogans, and naming. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writer's copywriting text.
The Fu Manchu Omnibus
Author: Sax Rohmer
Publisher:
ISBN:
Pages: 240
Year: 2001
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Contains the stories "The Island of Fu Manchu" and "The Wrath of Fu Manchu.
Kidnapped the Wrong Sister
Author: Marie Kelly
Publisher: Lulu Press, Inc
ISBN: 1105861961
Pages:
Year: 2012-10-19
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Mistaken for her sister, Diona Brown had been tricked into visiting the island home of the Billionaire Nikias Dranias, who planned on keeping her there as his prisoner to stop his brother from marrying the woman he believed to be no more than a gold digger. However passion had quickly flared between the two, and now Diona had found that she has to escape to not only save her sister but also herself from the enigmatic and distrustful Greek.
Winning Chess Brilliancies
Author: Yasser Seirawan
Publisher:
ISBN: 1857443470
Pages: 257
Year: 2003
View: 337
Read: 228
This book by International Grand Master Yasser Seirawan provides a move-by-move account of the best chess games of the last 25 years, played by the world's foremost chess competitors. With an authoritative voice that is by turns poetic and analytical, Seirawan serves as host of a fascinating excursion of the most brilliant chess game, providing highlights into and explanations of each and every move. Seirawan begins each game with a description of the historical atmosphere of the chess world --and sometimes the world at large--at the time the game was played. When he delves into the game itself, he starts with the reasoning behind the opening moves. From there he provides both a play-by-play description of the game and an analytical commentary, all the while examining the moves in terms of place development and possible tactical and strategic opportunities. Along the way, a handful of the players are profiled in biographies. In Winning Chess Brilliancies readers will get a taste of the most dazzling chess combinations devious strategies, and downright cruel blows as world champions risk it all! This book is truly a celebration of the sport of chess.
A Little Book for a Friend
Author: Helen Exley
Publisher: Helen Exley Gift Books
ISBN: 184634252X
Pages: 96
Year: 2008-10-13
View: 178
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Friends listen, laugh, and forgive, endure your foibles and share your confidences - friends are wonderful! This happy little collection makes a lovely gift.
Hard News
Author: Jeffery Deaver
Publisher: Bantam
ISBN: 0307569594
Pages: 304
Year: 2009-09-02
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Rune is an aspiring filmmaker with more ambition than political savvy, paying her dues as an assistant cameraperson for the local news. But she's got her eyes on the prize, the network's hot newsmagazine, Current Events -- and she's got the story she knows will get her there. Poking around in the video archives, Rune spots a taped interview with Randy Boggs, who's doing hard time in Attica for a murder he claims he didn't commit. Rune can't say exactly why, but she's sure he's innocent. If she can prove it, Current Events won't merely report the news, it'll make news -- and Rune's career. But what she could be writing is Randy Boggs's epitaph -- and her own. Rune's newly discovered witness soon turns up dead. A hit man from Miami is on Rune's trail, and Boggs is finding prison even more dangerous than before. Someone wants this story killed, and it could be the girl with the camera who ends up on the cutting room floor. From the Paperback edition.
The Bell Tolls for No One
Author: Charles Bukowski
Publisher: City Lights Books
ISBN: 0872866823
Pages: 305
Year: 2015
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Previously uncollected pulp fiction by the 20th-century American master. "The uncollected gutbucket ramblings of the grand dirty old man of Los Angeles letters have been gathered in this characteristically filthy, funny compilation ... Bukowkski's gift was a sense for the raunchy absurdity of life, his writing a grumble that might turn into a belly laugh or a racking cough but that always throbbed with vital energy."--Kirkus Reviews From the self-illustrated, unpublished work written in 1947 to hardboiled contributions to 1980s adult magazines,The Bells Tolls for No One presents the entire range of Bukowski's talent as a short story writer, from straight-up genre stories to postmodern blurring of fact and fiction. An informative introduction by editor David Stephen Calonne provides historical context for these seemingly scandalous and chaotic tales, revealing the hidden hand of the master at the top of his form. Born in Andernach, Germany, and raised in Los Angeles, Charles Bukowski published his first story when he was twenty-four and began writing poetry at the age of thirty-five. His first book of poetry was published in 1959; he would eventually publish more than forty-five books of poetry and prose. He died of leukemia in San Pedro, California on March 9, 1994. David Stephen Calonne is the author of several books and has edited three previous collections of the uncollected work of Charles Bukowski for City Lights:Absence of the Hero,Portions from a Wine-Stained Notebook, andMore Notes of a Dirty Old Man.
Creative Abundance
Author: Elizabeth Clare Prophet, Mark L. Prophet
Publisher:
ISBN: 0922729387
Pages: 167
Year: 1998-01-01
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Its sensible step-by-step techniques—including treasure mapping, principles of feng shui, meditations, visualizations and affirmations—show how to live a full and prosperous life. —Bodhi Tree Book Review
Neighborhood Watch
Author: Cammie McGovern
Publisher: Penguin
ISBN: 1101190205
Pages: 288
Year: 2010-06-10
View: 752
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A riveting and frightening tale of false accusation from the author of Eye Contact Twelve years ago librarian Betsy Treading was convicted of murdering her neighbor, the bohemian loner Linda Sue. After DNA testing finally exonerates Betsy, she returns to her suburban community determined to salvage her life and find the true killer. As she begins to pick apart the web of secrets, lies, and love affairs uncovered in the wake of her trial, Betsy suspects that her tight-lipped neighbors may know something that she has denied even to herself. In Neighborhood Watch, Cammie McGovern captures the nail-biting electricity of the best literary thrillers and zeros in on the subterranean tension abuzz in a town whose dark secrets threaten to obliterate the glossy façade of a perfect life. It is also the story of a woman coming into her own, finding her strength, and taking control of her life. It asks readers, what sort of price would you pay for the sake of your reputation? Intricately woven, psychologically astute, and filled with complex and surprising characters, Neighborhood Watch marks a significant step in the career of this talented author.
Don't Get Me Wrong
Author: Marianne Kavanagh
Publisher: Text Publishing
ISBN: 1922253324
Pages: 352
Year: 2015-08-26
View: 756
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For fans of Jojo Moyes, David Nicholls and Sophie Kinsella, here is a Pride and Prejudice for the modern era. Londoners Kim and Harry can't see eye to eye…until the life of the person they both love most hangs in the balance. Kim has never grasped what her free-spirited big sister Eva sees in a stuck-up banker like Harry and has spent her childhood trying to keep him out, while Harry's favourite occupation is winding Kim up. Both Harry and Kim are too trapped in their prejudices to care about what's really going on beneath the surface of each other's lives. They'll never understand each other—until the worst of all tragedy strikes. Faced with the possibility of losing the person they both love most, long-buried secrets come to a head in ways that will change both Harry and Kim forever. Marianne Kavanagh is a former deputy editor of Marie Claire and has contributed to a wide variety of newspapers, magazines, and websites, including the Telegraph, Daily Mail, Guardian, My Daily, Easy Living and Red. Her debut novel, For Once in My Life, was published in 2014. She lives in London. Praise for For Once in My Life 'Kavanagh’s novel is superior chick lit: beautifully written, enlivened by witty and wise observation.' Age/Sydney Morning Herald '[A] witty, summer-fresh debut.' Independent 'This book is fantastic. It’s hilarious, poignant and profound by turns; most of all, it’s unpretentious. Unlike so many novels it just wants to tell you a lovely story. It’s not about how clever the author is nor is it all style over substance. But precisely because of that it’s both clever and stylish anyway... Adorable.' Daily Mail 'The charming and summery first novel from columnist Marianne Kavanagh. This human story of love’s near-misses centres around Tess and George, whose eventual (inevitable) meeting is cleverly delineated to call sentimental notions of soul mates into question.' Vogue ‘Kavanagh gives the reader plenty of humour…Her descriptive prose is wonderful.’ BookMooch ‘This is a tale of coping with adversities, a tale of love and loss and ultimately of acceptance. Unashamedly, a light-hearted paperback…This fun read will make you forget about your own problems in a jiffy!’ WYZA
The Years That Followed
Author: Catherine Dunne
Publisher: Pan Macmillan
ISBN: 1447223691
Pages:
Year: 2017-05-04
View: 366
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Inspired by Greek mythology, The Years That Followed is a compelling tale of two women, thousands of miles apart, whose lives are thrown into turmoil by the power of love - and the desire for revenge. Revenge is sweeter than regret . . . It is 1966. Calista is seventeen, beautiful and headstrong. She meets the handsome Alexandros, and in an instant her whole life changes. Alexandros is magnetic, much older - and rich. He sweeps Calista off her feet. She leaves her safe, affluent Dublin home for a different life in Cyprus alongside her new husband. But his family treat her with suspicion. Meanwhile, Pilar is desperate to leave the grinding poverty of her life in rural Extremadura, so she moves to Madrid. There, she meets a man who offers her excitement and opportunity. Petros charms Pilar, and she begins to imagine a future with him - although she knows it's impossible for them to be together. Unknown to both women, tragic events are unfolding that will inextricably link their lives in a way that neither could have imagined - events that will change them and their families forever.
Sad Sister
Author: Florence Dugas
Publisher: Masquerade Books
ISBN: 1584190000
Pages: 192
Year: 1999-02
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First published in France in 1996, Dolorosa soror (Sad Sister), a novel Le Monde called "luminously savage in its beauty, " turned its author, Florence Dugas, into an overnight sensation and focused popular attention on the rebirth of French erotica. The semi-autobiographical story of a sadomasochistic love triangle (between two university students, Florence and Nathalie, and a professor, J.P.) gone awry, Dolorosa soror is the most significant book since Story of O. Compelling descriptions of explicit sex are integrated into a narrative that is smart, meditative, and uncompromising.
Homecoming Ranch
Author: Julia London
Publisher:
ISBN: 1611099579
Pages: 301
Year: 2013
View: 456
Read: 492
"After a lonely childhood with an irrespnosible mother, Madeline Pruett unexpectedly inherits a high altitude cattle ranch. Whe Maddie arrives at the ranch, she discovers there are another three inheritors -- her two unknown sisters, and Luke Kendrick, son of her father's partner, and a ruggedly handsome but unpredictable man.
Me Without You
Author:
Publisher: ebookpartnership.com
ISBN: 1909490377
Pages: 443
Year: 2014
View: 409
Read: 838
"A story of how love can break our hearts -- and heal them"--Page 4 of cover.
The Debt
Author: Glenn Cooper
Publisher:
ISBN: 0727888595
Pages: 288
Year: 2019
View: 231
Read: 1319

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