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MARKETING ESTRATEGICO
Author:
Publisher:
ISBN: 8431331674
Pages: 460
Year:
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Manual. Marketing y plan de negocio de la microempresa (UF1820). Certificados de profesionalidad. Creación y gestión de microempresas (ADGD0210)
Author: Fermín Pérez Aguilera
Publisher: EDITORIAL CEP
ISBN: 8468179671
Pages: 88
Year: 2017-04-20
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Marketing y plan de negocio de la microempresa (UF1820) es una de las Unidades Formativas del módulo "Planificación e iniciativa emprendedora en pequeños negocios o microempresas (MF1788_3)". Este módulo está incluido en el Certificado de Profesionalidad "Creación y gestión de microempresas (ADGD0210)", publicado en el Real Decreto 1692/2011 Este manual sigue fielmente el índice de contenidos publicado en el Real Decreto que lo regula. Se trata de un material dirigido a favorecer el aprendizaje teórico-práctico que resultará de gran utilidad para la impartición de los cursos organizados por el centro acreditado. Los contenidos se han desarrollado siguiendo esta estructura: • Ficha técnica • Objetivos generales y específicos • Desarrollo teórico • Ejercicios prácticos con soluciones • Resumen por tema • Glosario • Bibliografía
Manual del consultor de marketing
Author: Lorenzo Iniesta Collaut, Isabel Iniesta Alemán
Publisher: Profit Editorial
ISBN: 8415330391
Pages: 216
Year: 2010-01-25
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Conceptos y técnicas más necesarias para concluir con un buen plan de marketing. El marketing es una de las claves de éxito de cualquier empresa, por lo que requiere la máxima dedicación y la intervención de verdaderos expertos. El libro propone conceptos, planteamientos y herramientas que pueden ser de gran ayuda para directivos de marketing y consultores. 3a edición enriquecida con nuevos temas y casos prácticos. Incluye un breve vocabulario. Los autores son grandes profesionales reconocidos a nivel europeo dentro de su sector. Libro dirigido a todos los directivos de marketing, o para quienes se proponen serlo algún día.
Manual de marketing
Author: María Dolores García Sánchez
Publisher: ESIC
ISBN: 8416462011
Pages:
Year:
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La distribución comercial
Author: José María Sainz de Vicuña Ancín
Publisher: ESIC Editorial
ISBN: 8473562666
Pages: 494
Year: 2000
View: 755
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Marketing sanitario: Evolución-Revolución
Author: Dra. Asunción Hernández Fernández, Dr. José María Martínez García
Publisher: ESIC
ISBN: 8416462232
Pages:
Year:
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Manual de domótica
Author: José Manuel Huidobro, Ramón Jesús Millán Tejedor
Publisher: Creaciones Copyright SL
ISBN: 8492779373
Pages: 218
Year: 2010-03
View: 1192
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Market-based Management
Author: Roger J. Best
Publisher: Prentice Hall
ISBN: 0130387754
Pages: 552
Year: 2013
View: 455
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@font-face {: "Times New Roman"; }@font-face {: "Arial"; }@font-face {: "Verdana"; }@font-face {: "Garamond"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; 12pt; Courier; }table.MsoNormalTable {: 10pt; "Times New Roman"; }div.Section1 { page: Section1; }Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Strategic Labor Relations Management in Modern Organizations
Author: Casademunt, Ana María Lucia
Publisher: IGI Global
ISBN: 1522503579
Pages: 313
Year: 2016-04-22
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Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.
Marketing Management
Author: Douglas J. Dalrymple, Leonard J. Parsons
Publisher:
ISBN: 0471521930
Pages: 958
Year: 1990
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Cosmopolitan Managers
Author: Santiago Iñiguez de Onzoño
Publisher: Springer
ISBN: 1137549092
Pages: 231
Year: 2016-08-26
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Executive education is a billion dollar industry that has the potential to transform individual and organizational performance, but in too many cases the decision whether or not to lavish it upon any given manager comes down to whether the fear that they will leave if you don’t spend money on them is greater than the fear that they will leave if you do. Given that the future of your business, or your career, depends on developing your managerial talent to its fullest potential isn’t it time we took a serious look at how do you design and deliver an executive education program that is fit for purpose? Santiago Iñiguez is Dean of the prestigious IE Business School in Madrid – one of the world’s leading providers of executive education. From the impact of MOOCs to the evolution of new multi-dimensional strategic alliances between companies and a diverse range of international education suppliers, institutions, and consultancies, Iñiguez looks at how the future of executive education is changing to meet the needs and wants of top managerial talent. Part of the solution, Iñiguez argues, is to balance the technical, analysis-based “engineering” training that forms the basis of many senior managers’ initial study, with a more rounded, integrated approach that includes learning derived from the humanities, such as art and history. Illustrated with fascinating examples drawn from interviews with some of the most influential figures in business education and corporate training around the World, Iñiguez’s book delivers a unique perspective and valuable insights on what it takes to deliver world-class corporate training.
Six Thinking Hats
Author: Edward de Bono
Publisher: Penguin UK
ISBN: 0241336872
Pages: 192
Year: 2017-09-07
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THE classic work about decision-making from the world-renowned writer and philosopher Edward de Bono Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time. In Six Thinking Hats, Edward de Bono shows how meetings can be transformed to produce quick, decisive results every time. The Six Hats method is a devastatingly simple technique based on the brain's different modes of thinking. The intelligence, experience and information of everyone is harnessed to reach the right conclusions quickly. These principles fundamentally change the way you work and interact. They have been adopted by businesses and governments around the world to end conflict and confusion in favour of harmony and productivity.
The Delta Model
Author: Arnoldo C. Hax
Publisher: Springer Science & Business Media
ISBN: 1441914803
Pages: 235
Year: 2009-11-27
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Strategy is the most central issue in management. It has to do with defining the purpose of an organization, understanding the market in which it operates and the capabilities the firm possesses, and putting together a winning plan. There are many influential frameworks to help managers undertake a systematic reflection on this issue. The most dominant approaches are Michael Porter’s "Competitive Strategy" and the "Resource-Based View of the Firm," popularized by Gary Hamel and C.K. Prahalad. Arnoldo Hax argues there are fundamental drawbacks in the underlying hypotheses of these approaches in that they define strategy as a way to achieve sustainable competitive advantage. This line of thinking could be extremely dangerous because it puts the competitor at the center and therefore anchors you in the past, establishes success as a way of beating your competitors, and this obsession often leads toward imitation and congruency. The result is commoditization - which is the worst outcome that could possibly happen to a business. The Delta Model is an extremely innovative view of strategy. It abandons all of these assumptions and instead puts the customer at the center. By doing that it allows us to be truly creative, separating ourselves from the herd in pursuit of a unique and differentiated customer value proposition. Many years of intense research at MIT, supported by an extensive consulting practice, have resulted in development of powerful new concepts and practical tools to guide organizational leaders into a completely different way of looking at strategy, including a new way of doing customer segmentation and examining the competencies of the firm, with an emphasis on using the extended enterprise as a primary way of serving the customer. This last concept means that we cannot play the game alone; that we need to establish a network among suppliers, the firm, the customers, and complementors – firms that are in the business of developing products and services that enhance our own offering to the customer. Illustrated through dozens of examples, and discussion of application to small and medium-sized businesses and not-for-profits, the Delta Model will help readers in all types of organizations break out of old patterns of behavior and achieve strategic flexibility -- an especially timely talent during times of crisis, intense competition, and rapid change.
Handbook of Social Media Management
Author: Mike Friedrichsen, Wolfgang Mühl-Benninghaus
Publisher: Springer Science & Business Media
ISBN: 3642288979
Pages: 880
Year: 2013-05-28
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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Innovation and Marketing in the Pharmaceutical Industry
Author: Min Ding, Jehoshua Eliashberg, Stefan Stremersch
Publisher: Springer Science & Business Media
ISBN: 1461478014
Pages: 768
Year: 2013-10-31
View: 660
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The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

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