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Marketing Automation For Dummies
Author: Mathew Sweezey
Publisher: John Wiley & Sons
ISBN: 111877227X
Pages: 312
Year: 2014-03-21
View: 629
Read: 863
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
Marketing Automation For Dummies
Author: Mathew Sweezey
Publisher: John Wiley & Sons
ISBN: 1118772229
Pages: 312
Year: 2014-04-14
View: 292
Read: 1204
Offers guidance for using marketing automation technology to define, schedule, segment, and track marketing campaigns, beginning with what marketing automation is and how to get started with the right solution.
Think Outside the Inbox
Author: David Cummings, Adam Blitzer
ISBN: 0615361811
Pages: 160
Year: 2010-03-30
View: 370
Read: 774
Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.
Salesforce Marketing Cloud For Dummies
Author: Wiley, Chester Bullock, Mark Pollard
Publisher: John Wiley & Sons
ISBN: 1119122090
Pages: 360
Year: 2017-10-30
View: 439
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Salesforce Marketing Cloud For Dummies will help you make the most of your investment in this exciting digital marketing suite of products. Use Salesforce Marketing Cloud to personalize your customers' journey, whether they are visiting you on the web, via their mobile device, or on Facebook. Discover how you can set-up and establish the data sets that are most important to your job function, use the robust e-mail tool for your direct marketing campaign, engage your customers on mobile devices, and use predictive intelligence to achieve optimal engagement across the customer journey.
Marketing Automation with Eloqua
Author: Ben Griffith
Publisher: Packt Publishing Ltd
ISBN: 1782177795
Pages: 136
Year: 2013-12-18
View: 398
Read: 319
This book is a practical guide following a step by step approach to create, edit, customize and upload your marketing campaign using Eloqua. If you are a marketing professional or business analyst who wants to use Eloqua to manage demand generation, lead scoring, e-mail marketing, and build digital marketing campaigns, this book is ideal for you. No previous knowledge of Eloqua is required.
Lead Generation For Dummies
Author: Dayna Rothman
Publisher: John Wiley & Sons
ISBN: 111881617X
Pages: 384
Year: 2014-03-31
View: 285
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Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.
Marketing Automation Foundation
Author: Steve Thomas, Brian Thomas
Publisher: Createspace Independent Publishing Platform
ISBN: 1547131780
Pages: 246
Year: 2017-05-13
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Every business wants to scale. The million dollar question is: how? There are many ways, but in the information age digital marketing is the key to most business' growth. This book lays the strategic foundation for businesses to scale through digital marketing. Over 78 percent of high-performance marketers identify marketing automation as a key contributor to increasing revenue. While marketing is still the art of persuasion, the delivery and management of marketing is increasingly reliant on automation. Virtually every marketing process is being automated, from advertising campaigns to lead generation and customer engagement. We're tracking every click, page visit, comment, and social media platform. Marketing automation is not only tracking everything we do online, but also using intelligent software to actively seek and engage prospects. This book was written as an overview of digital marketing automation. it introduces software tools and concepts that will help those not familiar with marketing automation get started.
Data Driven Marketing For Dummies
Author: David Semmelroth
Publisher: John Wiley & Sons
ISBN: 1118616014
Pages: 312
Year: 2013-09-20
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Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
CRM For Dummies
Author: Lars Helgeson
Publisher: John Wiley & Sons
ISBN: 1119368987
Pages: 360
Year: 2017-06-16
View: 842
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Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. Define your market segments, buyer personas, and voice Build an effective internal structure, and choose the right CRM solution Optimize leads and conduct effective email marketing Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.
Account-Based Marketing For Dummies
Author: Sangram Vajre
Publisher: John Wiley & Sons
ISBN: 1119224853
Pages: 384
Year: 2016-04-25
View: 701
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Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.
E-Mail Marketing For Dummies
Author: John Arnold
Publisher: John Wiley & Sons
ISBN: 1118075765
Pages: 384
Year: 2011-03-16
View: 1075
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Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
Infusionsoft for Beginners
Author: Justin Jacques
Publisher: Createspace Independent Publishing Platform
ISBN: 1519693788
Pages: 144
Year: 2015-12-03
View: 382
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Your Simple Step by Step Guide to Using Infusionsoft After 4 years of using and consulting on Infusionsoft, I have seen a lot of people struggle to use this complicated software. They pay $200+/month and barely get more than Mailchimp functionality out of it. Infusionsoft is an incredibly powerful software that can create huge growth in your business - you can automatically sell, upsell, and convert more leads, among lots of other benefits. The problem is people get frustrated at the starting line, before they've had a chance to see it transform their business. I'm on a mission to change that. I've found the hardest part in using Infusionsoft is just getting started. Everyone worries about building the perfect sales funnel the very first time. To that I say JUST GET STARTED. Read this book + the included bonuses, follow the instructions and build your first funnel. As more people go through the funnel you can tweak and optimize. This book + the bonuses will help you plan, create and implement your first campaign, and if you really put in the work, you can do it in a week. It takes awhile to learn the software inside and out but the only way to get there is to get started... ... so go now, get the book. Feel free to send me an email with any questions or feedback at [email protected] FAQ Where do I start, I'm overwhelmed with Infusionsoft? Get this book, follow the steps and build your first campaign. I've had people come to Infusionsoft user group meetings and meetups for months without building anything. They love what I teach and all the possibilities of the software but they continue to just sit on their ideas, waiting for the perfect time and a complete picture of how they want their sales funnel to look. Keep it simple and just get started. In 6 months you'll be amazed at where you're at. Who is this book for? Mainly for beginner users of Infusionsoft but I guarantee even experienced users will find some marketing/strategy ideas they can use. If you've already built some campaigns in Infusionsoft, you can use this book as a companion guide, just reading the sections you need help with or have questions about, rather than reading it cover to cover. Will this book be up-to-date/when was this book last updated? The book will be regularly updated to include recent screenshots and up to date content. If you purchased an old version, forward me your Amazon receipt at [email protected] and I will send you a PDF of the most recent version. The current version was updated in December 2015. Even when Infusionsoft make changes, it's not a complete overhaul of the software and 95% of the content will still be the exact same.
Marketing Automation
Author: Jeff LeSueur
Publisher: John Wiley & Sons
ISBN: 0470178647
Pages: 304
Year: 2007-11-27
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In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
NetSuite For Dummies
Author: Julie Kelly, Luke Braud, Malin Huffman
Publisher: John Wiley & Sons
ISBN: 0470901535
Pages: 480
Year: 2010-10-19
View: 273
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NetSuite is an easy-to-use, customizable enterprise software for running your business. Part I explains NetSuite basics everyone should know. Part II focuses on tracking money (accounting, AR, AP, and managing inventory). Parts III, IV, and V explain how to sell and market your products, take care of customers, and sell goods online with NetSuite. Part VI describes how to gauge your progress using dashboards and analytics. Bonus chapters provide information about scripting, customization, and setting up your Web site (see the Downloads tab). Table of contents: Part 1: NetSuite Basics Part II: Using NetSuite's Various Components Part III: How to use NetSuite for your specific business Part IV: Configuring NetSuite Part V: Getting organized with NetSuite. Bringing it all together Part VI: Advanced stuff Part VII: The Part of Tens
Marketing AI(tm)
Author: Greg Grdodian, Stevan Roberts
ISBN: 0692602283
Pages: 266
Year: 2016-03-02
View: 1112
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Not long ago, the entire process of marketing was a human endeavor-driven by countless cases of trial and error as we learned from our human mistakes. The idea of sales automation, of artificial intelligence streamlining the marketing process, seemed like the stuff of science fiction or a far-off dream. But now the digital age is here, and with it, new technologies have paved the way for marketing opportunities we never thought possible. In Marketing AI(tm), innovative marketing executives Stevan Roberts and Greg Grdodian, both of Reach Marketing LLC, bring their decades of experience to the forefront to illustrate what artificial intelligence and automated marketing can do for your business. From gaining a thorough understanding of your customers to using an integrated lead life cycle program to effectively engaging with your audience for sustained revenue growth, this valuable guide showcases how the latest technology will coordinate every aspect of the marketing process-in ways that no conventional strategy can provide. In an era when creativity and simple data collection may not be enough to drive your business forward, Marketing AI delves into the true art and science of personalized multichannel marketing-including how these new technologies are increasing sales, promoting customer satisfaction, and helping companies stand out from the pack.