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Marketing Automation For Dummies
Author: Mathew Sweezey
Publisher: John Wiley & Sons
ISBN: 111877227X
Pages: 312
Year: 2014-03-21
View: 384
Read: 682
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
Marketing Automation For Dummies
Author: Mathew Sweezey
Publisher: John Wiley & Sons
ISBN: 1118772229
Pages: 312
Year: 2014-04-14
View: 932
Read: 1291
Offers guidance for using marketing automation technology to define, schedule, segment, and track marketing campaigns, beginning with what marketing automation is and how to get started with the right solution.
Think Outside the Inbox
Author: David Cummings, Adam Blitzer
Publisher:
ISBN: 0615361811
Pages: 160
Year: 2010-03-30
View: 522
Read: 956
Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.
Salesforce Marketing Cloud For Dummies
Author: Wiley, Chester Bullock, Mark Pollard
Publisher: John Wiley & Sons
ISBN: 1119122090
Pages: 360
Year: 2017-10-30
View: 1306
Read: 758
Salesforce Marketing Cloud For Dummies will help you make the most of your investment in this exciting digital marketing suite of products. Use Salesforce Marketing Cloud to personalize your customers' journey, whether they are visiting you on the web, via their mobile device, or on Facebook. Discover how you can set-up and establish the data sets that are most important to your job function, use the robust e-mail tool for your direct marketing campaign, engage your customers on mobile devices, and use predictive intelligence to achieve optimal engagement across the customer journey.
Lead Generation For Dummies
Author: Dayna Rothman
Publisher: John Wiley & Sons
ISBN: 1118815890
Pages: 384
Year: 2014-03-07
View: 1194
Read: 998
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.
CRM For Dummies
Author: Lars Helgeson
Publisher: John Wiley & Sons
ISBN: 1119368987
Pages: 360
Year: 2017-06-16
View: 681
Read: 963
Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. Define your market segments, buyer personas, and voice Build an effective internal structure, and choose the right CRM solution Optimize leads and conduct effective email marketing Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.
Marketing Automation with Eloqua
Author: Ben Griffith
Publisher: Packt Publishing Ltd
ISBN: 1782177795
Pages: 136
Year: 2013-12-18
View: 1041
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This book is a practical guide following a step by step approach to create, edit, customize and upload your marketing campaign using Eloqua. If you are a marketing professional or business analyst who wants to use Eloqua to manage demand generation, lead scoring, e-mail marketing, and build digital marketing campaigns, this book is ideal for you. No previous knowledge of Eloqua is required.
Account-Based Marketing For Dummies
Author: Sangram Vajre
Publisher: John Wiley & Sons
ISBN: 1119224853
Pages: 384
Year: 2016-04-25
View: 302
Read: 873
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate
E-Mail Marketing For Dummies
Author: John Arnold
Publisher: John Wiley & Sons
ISBN: 1118075765
Pages: 384
Year: 2011-03-16
View: 647
Read: 1197
Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
Data Driven Marketing For Dummies
Author: David Semmelroth
Publisher: John Wiley & Sons
ISBN: 1118616014
Pages: 312
Year: 2013-09-20
View: 1071
Read: 473
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
Marketing Automation Foundation
Author: Steve Thomas, Brian Thomas
Publisher: Createspace Independent Publishing Platform
ISBN: 1547131780
Pages: 246
Year: 2017-05-13
View: 385
Read: 478
Every business wants to scale. The million dollar question is: how? There are many ways, but in the information age digital marketing is the key to most business' growth. This book lays the strategic foundation for businesses to scale through digital marketing. Over 78 percent of high-performance marketers identify marketing automation as a key contributor to increasing revenue. While marketing is still the art of persuasion, the delivery and management of marketing is increasingly reliant on automation. Virtually every marketing process is being automated, from advertising campaigns to lead generation and customer engagement. We're tracking every click, page visit, comment, and social media platform. Marketing automation is not only tracking everything we do online, but also using intelligent software to actively seek and engage prospects. This book was written as an overview of digital marketing automation. it introduces software tools and concepts that will help those not familiar with marketing automation get started.
Salesforce.com For Dummies
Author: Tom Wong, Liz Kao, Matt Kaufman
Publisher: John Wiley & Sons
ISBN: 1118825845
Pages: 432
Year: 2014-04-09
View: 329
Read: 996
Your fun and easy introduction to Salesforce.com and its latest tools The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesforce.com For Dummies lends you an edge in building those relationships and managing your company?s sales, marketing, customer service, and support operations. With this accessible guide, you will learn how to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Covers the latest enhancements to Salesforce.com, the world?s most popular customer relationship management software, and explains how to choose the right configuration to suit your business needs Written by Salesforce.com insiders with years of expertise in CRM services Details how to personalize your system, prospect leads, manage accounts and partners, develop contacts, track products, calculate forecasts, drive demand, utilize service and support, share insights with Chatter, enhance your online marketing, and more Close deals faster, gain real-time visibility into sales, and collaborate instantly with help from Salesforce.com For Dummies.
Business Development For Dummies
Author: Anna Kennedy
Publisher: John Wiley & Sons
ISBN: 1118962702
Pages: 424
Year: 2015-02-04
View: 539
Read: 1237
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
Infusionsoft for Beginners
Author: Justin Jacques
Publisher: Createspace Independent Publishing Platform
ISBN: 1519693788
Pages: 144
Year: 2015-12-03
View: 302
Read: 1289
Your Simple Step by Step Guide to Using Infusionsoft After 4 years of using and consulting on Infusionsoft, I have seen a lot of people struggle to use this complicated software. They pay $200+/month and barely get more than Mailchimp functionality out of it. Infusionsoft is an incredibly powerful software that can create huge growth in your business - you can automatically sell, upsell, and convert more leads, among lots of other benefits. The problem is people get frustrated at the starting line, before they've had a chance to see it transform their business. I'm on a mission to change that. I've found the hardest part in using Infusionsoft is just getting started. Everyone worries about building the perfect sales funnel the very first time. To that I say JUST GET STARTED. Read this book + the included bonuses, follow the instructions and build your first funnel. As more people go through the funnel you can tweak and optimize. This book + the bonuses will help you plan, create and implement your first campaign, and if you really put in the work, you can do it in a week. It takes awhile to learn the software inside and out but the only way to get there is to get started... ... so go now, get the book. Feel free to send me an email with any questions or feedback at [email protected] FAQ Where do I start, I'm overwhelmed with Infusionsoft? Get this book, follow the steps and build your first campaign. I've had people come to Infusionsoft user group meetings and meetups for months without building anything. They love what I teach and all the possibilities of the software but they continue to just sit on their ideas, waiting for the perfect time and a complete picture of how they want their sales funnel to look. Keep it simple and just get started. In 6 months you'll be amazed at where you're at. Who is this book for? Mainly for beginner users of Infusionsoft but I guarantee even experienced users will find some marketing/strategy ideas they can use. If you've already built some campaigns in Infusionsoft, you can use this book as a companion guide, just reading the sections you need help with or have questions about, rather than reading it cover to cover. Will this book be up-to-date/when was this book last updated? The book will be regularly updated to include recent screenshots and up to date content. If you purchased an old version, forward me your Amazon receipt at [email protected] and I will send you a PDF of the most recent version. The current version was updated in December 2015. Even when Infusionsoft make changes, it's not a complete overhaul of the software and 95% of the content will still be the exact same.
NetSuite For Dummies
Author: Julie Kelly, Luke Braud, Malin Huffman
Publisher: John Wiley & Sons
ISBN: 0470901535
Pages: 480
Year: 2010-10-19
View: 1309
Read: 957
NetSuite is an easy-to-use, customizable enterprise software for running your business. Part I explains NetSuite basics everyone should know. Part II focuses on tracking money (accounting, AR, AP, and managing inventory). Parts III, IV, and V explain how to sell and market your products, take care of customers, and sell goods online with NetSuite. Part VI describes how to gauge your progress using dashboards and analytics. Bonus chapters provide information about scripting, customization, and setting up your Web site (see the Downloads tab). Table of contents: Part 1: NetSuite Basics Part II: Using NetSuite's Various Components Part III: How to use NetSuite for your specific business Part IV: Configuring NetSuite Part V: Getting organized with NetSuite. Bringing it all together Part VI: Advanced stuff Part VII: The Part of Tens

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