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Marketing Automation
Author: Jeff LeSueur
Publisher: John Wiley & Sons
ISBN: 0470178647
Pages: 304
Year: 2007-11-27
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In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Marketing Automation For Dummies
Author: Mathew Sweezey
Publisher: John Wiley & Sons
ISBN: 1118772229
Pages: 312
Year: 2014-04-14
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Offers guidance for using marketing automation technology to define, schedule, segment, and track marketing campaigns, beginning with what marketing automation is and how to get started with the right solution.
The Digital Marketer
Author: Larry Weber, Lisa Leslie Henderson
Publisher: John Wiley & Sons
ISBN: 1118760816
Pages: 368
Year: 2014-04-14
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Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
InfoWorld
Author:
Publisher:
ISBN:
Pages: 140
Year: 1998-02-23
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InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Real Estate Rainmaker
Author: Dan Gooder Richard
Publisher: John Wiley & Sons
ISBN: 0471472239
Pages: 310
Year: 2004-03-02
View: 1196
Read: 791
Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you′ll find in this helpful, hands–on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you′re a novice or a veteran real estate pro, you′ll find all the cutting–edge online strategies you need to design and implement your own effective, profitable marketing strategy–with practical guidance on building a unique online brand with web domains, websites, and e–mail marketing strategies. Full of real–world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
Hands-On Social Marketing
Author: Nedra Kline Weinreich
Publisher: SAGE
ISBN: 1452237069
Pages: 328
Year: 2010-10-12
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This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
Artificial Intelligence for Marketing
Author: Jim Sterne
Publisher: John Wiley & Sons
ISBN: 1119406331
Pages: 368
Year: 2017-08-14
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A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Analytics Across the Enterprise
Author: Brenda L. Dietrich, Emily C. Plachy, Maureen F. Norton
Publisher: Pearson Education
ISBN: 0133833038
Pages: 192
Year: 2014
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Analytics systematically informs human judgment with data-driven insight, improving decision-making and enabling greater innovation and creativity in support of strategy. This book hows how IBM has successfully leveraged analytics across the enterprise, worldwide. Through 31 case studies, the book shares real-world perspectives on what does and doesn't work and how to start or accelerate the business transformation. Coverage includes: creating a smarter workforce through big data and analytics; more effectively optimizing supply chain processes; systematically improving financial forecasting; managing financial risk, increasing operational efficiency, and creating business value; reaching more B2B or B2C customers and deepening their engagement; optimizing manufacturing and product management processes; deploying your sales organization to increase revenue and effectiveness; achieving new levels of excellence in services delivery and reducing risk; transforming IT to enable wider use of analytics; and "measuring the immeasurable" and filling gaps in imperfect data.
The Big Book of Content Marketing
Author: Andreas Ramos
Publisher:
ISBN: 0989360008
Pages: 160
Year: 2013-05-14
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Account-Based Marketing For Dummies
Author: Sangram Vajre
Publisher: John Wiley & Sons
ISBN: 1119224853
Pages: 384
Year: 2016-04-25
View: 827
Read: 1172
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate
The Online Marketing Blueprint
Author: Thierry Moubax
Publisher: Lulu.com
ISBN: 9082279622
Pages: 204
Year: 2014-10-19
View: 261
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How to get more traffic to your Website? How to get more leads? How to better convert your prospects? How to leverage the power of Social Media in a profitable way? Do you already have a website or an online presence or are you just getting started? Either way, in this book, Thierry Moubax will explain today's radical changes in marketing and sales, and will reveal a simple step-by-step plan to help you build a successful online business. You will learn: The impact of the new digital world on customer behaviour The 10 marketing myths and what you can do about them How to use Social Media in an effective way The foundations of designing a successful online marketing roadmap A step-by-step framework to convert a lead into a customer How to get your existing customers to come back How to speed up the processes and automate your marketing and sales flows This book will be your guide to understand and develop a successful online marketing strategy.
The Corporate 1000
Author:
Publisher:
ISBN:
Pages:
Year: 1985
View: 257
Read: 384

Digital Diploma Mills
Author: David F. Noble
Publisher: Aakar Books
ISBN: 8187879270
Pages: 116
Year: 2004-01-01
View: 377
Read: 408
An analysis that cuts through the rhetorical claims of the higher education through internet that these developments will bring benefits for all.
Chief Marketing Officers at Work
Author: Josh Steimle
Publisher: Apress
ISBN: 1484219317
Pages: 330
Year: 2016-08-04
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Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
New Sales. Simplified.
Author: Mike Weinberg
Publisher: AMACOM
ISBN: 081443178X
Pages: 240
Year: 2012-09-04
View: 415
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Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.

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