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Marketing-Automation für Bestandskunden: Up-Selling, Cross-Selling, Empfehlungsmarketing
Author: Anne M. Schüller, Norbert Schuster
Publisher: Haufe-Lexware
ISBN: 3648095463
Pages: 276
Year: 2017-08-11
View: 892
Read: 194
!-- Generated by XStandard version on 2017-09-12T12:55:57 -- Die Digitalisierung, das Internet und die Social-Media-Plattformen haben das Suchverhalten und die Entscheidungsprozesse von Kunden drastisch verändert. Egal ob im Business- oder im Endkundengeschäft: Die Menschen kaufen heute anders. Durch das sinnvolle Zusammenspiel zwischen automatisierten Interaktionen und persönlicher Expertise werden dauerhafte Geschäftsbeziehungen aufgebaut, profitable Mehrumsätze generiert sowie die Neukundengewinnung angekurbelt. Lernen Sie die Sogwirkung der hier beschriebenen Wasserlochstrategie kennen - für ein beständiges Immer-wieder-Kommen und Mehrbestellen. Inhalte: Kundenpflege und Bestandskundengeschäft Vorarbeiten für die Marketing-Automation Die Marketing-Automation im Detail Personas, Touchpoints und Buyer-Journeys Content-Marketing im Kontext von Marketing-Automation Das moderne Leadmanagement Die Vertriebseffizienz verstärken Monitoren, Messen und Optimieren Das (automatisierte) Empfehlungsgeschäft Kundenrückgewinnung durch automatisierte Prozesse
Digital Marketing For Dummies
Author: Ryan Deiss, Russ Henneberry
Publisher: John Wiley & Sons
ISBN: 1119235596
Pages: 360
Year: 2017-01-17
View: 779
Read: 806
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
Inbound Marketing For Dummies
Author: Scott Anderson Miller
Publisher: John Wiley & Sons
ISBN: 1119120519
Pages: 384
Year: 2015-08-24
View: 311
Read: 467
Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer. Build a reliable inbound marketing team Develop deeper relationships with your customers Convert inbound traffic into revenue Combine inbound and outbound marketing strategies to optimize your business' resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.
Marketing Automation For Dummies
Author: Mathew Sweezey
Publisher: John Wiley & Sons
ISBN: 1118772229
Pages: 312
Year: 2014-04-14
View: 995
Read: 857
Offers guidance for using marketing automation technology to define, schedule, segment, and track marketing campaigns, beginning with what marketing automation is and how to get started with the right solution.
Author: Lee Eisenberg
Publisher: Simon and Schuster
ISBN: 1439160619
Pages: 352
Year: 2009-11-03
View: 518
Read: 1003
In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.
The Binary Secret
Author: Helmut Strauss
Publisher: Tele Entertainment UG
ISBN: 3944031504
Pages: 46
Year: 2015
View: 577
Read: 780
Dear reader, I am very happy that you have found your way to 'The binary secret'. First, I would like to briefly introduce myself: My name is Helmut Strauss, I am in my early forties, happily married, and have two children. We live in a small town in Germany. I am not a financial expert, nor am I a financial service provider. I am a carpenter by trade, and run my own shop. With this shop, I have fulfilled a dream of mine. In the past, I gladly let my hard-earned money work for me in the financial sector. Unfortunately, like almost everybody, the financial crisis hit me pretty hard back in 2008. This is why, after the collapse, I initially switched over to other investment opportunities, which were only partially tied to the financial sector. But among those products, I didn't find anything suitable for me either; not something I could stand behind 100%. That's why I invested all of my money into my shop, and grew it into a small, thriving enterprise. My wife takes care of customer relations, while I immerse myself in my carpentry work. As we all know, life writes its own story, and so it happened, that a customer of mine told me about the subject of binary options. The idea of enabling somebody to trade stocks, currencies, indices and commodities in a simple manner fascinated me more and more. I started making inquiries, research the legalities, and began involving my wife. Suddenly, the desire grew in me to try my hand at trading with binary options. Now, I wanted to trade myself. My wife doesn't know a thing about the financial sector, and has refused to busy herself with it for as long as I've known her. Therefore I expected it to be difficult to convince her to approve of my wish. But after an evening at a friend`s house, during which our host expressed a keen interest in the subject, she too started pricking her ears. We talked about the subject, she listened attentively, and the idea to publish an e-book about the subject of binary options was born. My sister worked as an editor at a publishing house at the time, so the idea of using her experience and contacts was self-evident. My order books were full and I was in the middle of production for a few dozen customers. But after I had showed my two women everything, and had explained to them the concept of 'Binary Options', they were also on fire and were ecstatic about the idea to give everyone the chance to participate in the trading of stocks, currencies, indices and commodities. And that without risk, and with only small financial exposure. A market, which until recently was reserved exclusively for the wealthy, was now accessible for practically everybody! Hence it was clear to us that this e-book had the highest priority over everything else. Our family is very social-minded and we like to help people. This mind-set is reflected in the 'Concept of Brokerage Houses'; this is why it fits perfectly into our life and our day-to-day business. After a long and very intense test phase, in which I thoroughly investigated several portals, I can now with a clear conscience depict my findings in this book. For a few weeks, I made it my full-time job to research binary options. I sacrificed my complete annual vacation! During that time, I talked with many people from that sector, combed through forums and watched instructional videos. I tested trading on various platforms, and got my own picture of this wonderful new market. After all these weeks I am increasingly enthusiastic about the subject of binary options and now can't wait to share my experiences with you. I have tried to make the specific terminology of the market comprehensible as much as possible, because unfortunately the financial sector has its own language, and to make the subject accessible to you, where possible, in an entertaining and vivid manner. I have also dealt with the subject of auto-binary options, a simple way to trade without any previous knowledge. Have fun reading! Helmut Strauss This ebook was realised with the friendly assistance of: Autobinary: http://bunitd.com/?b=8&id=106769&m=576 Cedar Finance: http://bunitd.com/?b=8&id=106769&m=849 Regal Option: http://bunitd.com/?b=11&id=106769&m=599 24 Option: http://option.go2jump.org/SHkMR
Social Media Marketing: Strategien für Facebook, Twitter & Co.
Author: Tamar Weinberg
Publisher: O'Reilly Germany
ISBN: 3868992375
Pages: 480
Year: 2012-06-30
View: 902
Read: 524
Facebook, Google+ und Twitter, Blogs, Social Bookmarking Sites, Foto- und Videoportale … Social Media bieten Unternehmen viele spannende Möglichkeiten für die Kommunikation mit ihren Kunden. Doch wie wird das Engagement im Social Web wirklich erfolgreich? Welche Plattformen sollte ein Unternehmen oder eine Organisation nutzen, um seine Zielgruppen effektiv zu erreichen? Wie sieht eine stimmige Positionierung im Social Web aus, und wie gelingt ein lebendiger Austausch? Diese Fragen beantwortet Tamar Weinberg auf praxisnahe und inspirierende Weise. Sie erläutert, was die Kommunikation in den sozialen Medien von der in den klassischen Medien unterscheidet, und gibt einen umfassenden Überblick über die interessantesten Social Media-Sites und ihre Besonderheiten. Dabei werden nicht nur bekannte Plattformen wie Facebook und YouTube berücksichtigt, sondern auch viele kleinere Angebote, die die je nach Unternehmen und Marketingzielen relevant und nützlich sein können. Aus dem Inhalt: - Wie Sie Markenbekanntheit und Online-Reputation optimieren - Wie Sie beobachten, was andere über Sie und Ihren Wettbewerb sagen - Welche Ziele und Strategien Sie im Social Web verfolgen können - Welche deutschsprachigen und internationalen Plattformen für Sie die richtigen sind - Wie Sie Ihren Erfolg messen - Welche rechtlichen Aspekte Sie beachten sollten Komplett aktualisiert und überarbeitet Für die dritte Auflage wurde der Bestseller von Corina Pahrmann und Wibke Ladwig komplett überarbeitet und aktualisiert und dabei um Informationen zu neuen Social Media-Plattformen, zahlreiche aktuelle Fallbeispiele sowie Interviews mit deutschsprachigen Social Media-Profis ergänzt.
E-Merging Media
Author: Axel Zerdick, Klaus Schrape, Jean-Claude Burgelmann, Roger Silverstone, V. Feldmann, C. Wernick, C. Wolff
Publisher: Springer Science & Business Media
ISBN: 3540269525
Pages: 402
Year: 2006-01-17
View: 642
Read: 1156
Examines the long-term developments for communication systems and the media industry Shows the structural changes of the media economy Authors are international renowned experts in the field
Cripple Creek
Author: James Sallis
Publisher: Oldcastle Books
ISBN: 1842437348
Pages: 224
Year: 2012-05-11
View: 739
Read: 437
A year or so has passed since the events of Cypress Grove. Ex-policeman, ex-con, former therapist, Turner has become Deputy Sheriff in the small town within driving distance of Memphis, Tennessee, to which he had migrated in hopes of escaping his past. His life is mending as he and Val Bjorn grow closer. And then a young man, arrested on a routine traffic stop with more than $200,000 in his trunk, is forcibly sprung from jail after Sheriff Don Lee is brutally assaulted. Throwing caution aside, Turner goes in pursuit to Memphis, unleashing ghosts he thought he had left behind, and endangering all that matters to him now. The second part of James Sallis'much lauded Turner trilogy of crime novels. 'The brooding atmosphere and depth of characterisation mark this as superior'- Mail on Sunday
Dead Man Walking (Part 1 of 3) (Detective Mark Heckenburg, Book 4)
Author: Paul Finch
Publisher: HarperCollins UK
ISBN: 0008116865
Pages: 72
Year: 2014-10-30
View: 434
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Dead Man Walking can be read either in three parts or as a full-length ebook (available 20 November 2014). The fourth unputdownable book in the DS Mark Heckenburg series. A killer thriller for fans of Stuart MacBride and Luther, from the #1 ebook bestseller Paul Finch.
Author: Marie Fadel
Publisher: Haus Pub
Pages: 309
Year: 2005
View: 215
Read: 1301
Rafik Schami lived in Damascus for twenty-five years before going into exile and becoming a prize-winning novelist. But he never forgot Damascus, the Pearl of the Orient, the city he loves most in the world. This beautifully written journey around the city is alive with its colors and smells and tells of the yearning of exile.
Cyber Rules
Author: Thomas M. Siebel, Pat House
Publisher: Broadway Business
ISBN: 0385494122
Pages: 291
Year: 1999
View: 487
Read: 864
In a timely, comprehensive guide, the founder of the billion-dollar customer service information firm, Siebel Systems, advises entrepreneurs and executives on how to increase their profits by doing business via the Internet and how to avoid common pitfalls.
I Know Who Did It
Author: Steve Mosby
Publisher: Orion
ISBN: 1409157504
Pages: 352
Year: 2016-06-30
View: 821
Read: 448
The hardest crimes to acknowledge are your own... Charlie Matheson died two years ago in a car accident. So how is a woman bearing a startling resemblance to her claiming to be back from the dead? Detective Mark Nelson is called in to investigate and hear her terrifying account of what she's been through in the afterlife. Every year Detective David Groves receives a birthday card for his son...even though he buried him years ago. His son's murder took everything from him, apart from his belief in the law, even though the killers were never found. This year, though, the card bears a different message: I know who did it. Uncovering the facts will lead them all on a dark journey, where they must face their own wrongs as well as those done to those they love. It will take them to a place where justice is a game, and punishments are severe. Nelson and Groves know the answers lie with the kind of people you want to turn and run from. But if they're to get to the truth, first they'll have to go through hell...
The Woman in the Row Behind
Author: Françoise Dorner
Publisher: Other PressLlc
ISBN: 1590511867
Pages: 121
Year: 2005
View: 229
Read: 324
Struggling with a stale marriage and the stresses of her busy Paris newspaper kiosk, Nina divides her time between her straitlaced husband, her selfish mother, a formerly absent father, and her newly single best friend before exploring new realms of her sexuality. Original.
Transformational Products
Author: Matthias Schrader
ISBN: 398187112X
Pages: 209
Year: 2017-11-08
View: 514
Read: 922

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