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Leading Digital
Author: George Westerman, Didier Bonnet, Andrew McAfee
Publisher: Harvard Business Press
ISBN: 1625272472
Pages: 292
Year: 2014
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"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"--
Leading Digital
Author: George Westerman, Didier Bonnet
Publisher: Harvard Business Review Press
ISBN: 1625272480
Pages: 256
Year: 2014-09-23
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Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Leading Digital Strategy
Author: Christopher Bones, James Hammersley
Publisher: Kogan Page
ISBN: 0749479078
Pages: 240
Year: 2016-03-03
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As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies. Leading Digital Strategy explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change. Including strategies and input from 300 senior executives from major companies, Leading Digital Strategy gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.
Competing with IT
Author: Colin Ashurst
Publisher: Macmillan International Higher Education
ISBN: 1137269987
Pages: 420
Year: 2015-03-26
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Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage. Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound MA26 theory and linked to best practice it is the ideal MBA course text. • Allows students to apply their knowledge and explore real-world issues through case studies and examples • Brings together benefits-led and agile approaches to projects in an innovative framework • Combines extensive practical experience with the latest MA26 thinking and research
Digital Marketing
Author: Yoram (Jerry) Wind, Vijay Mahajan
Publisher: John Wiley & Sons
ISBN: 0471008753
Pages: 432
Year: 2002-03-14
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The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
Leading Learning for Digital Natives
Author: Rebecca J. Blink
Publisher: Routledge
ISBN: 1317624947
Pages: 136
Year: 2015-10-23
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In light of rapid advances in technology and changes in students’ learning styles, Leading Learning for Digital Natives offers much-needed new tools for guiding effective instruction in the classroom. By offering practical strategies for gathering data with technology tools, this book helps school leaders embrace data and technology to develop the classroom and instructional practices that students need today. Blink’s practical and accessible tips make it easy for teachers and leaders to use technology and data to engage students and increase student achievement. Focusing coverage on the latest technology tools, this book will help you lead a school that personalizes instruction and learning through: Integration of data Real-time instruction Setting expectations and outcomes to align with new state standards Integration of technology tools and blended pedagogy
Leading a Digital School
Author: Mal Lee
Publisher: Aust Council for Ed Research
ISBN: 0864318960
Pages: 221
Year: 2008
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This important new book informs educational leaders about current developments in the use of digital technologies and presents a number of case studies demonstrating their value and complexity. It encourages leaders to engage in the process of successful change for their own school community by providing guidelines and advice drawn from emerging research. Leading a Digital School is a rich source of information and advice about joining the new 'education revolution.' It shows clearly and concisely how schools can integrate digital technologies creatively and wisely in order to enliven teaching and support student learning.
The Connected Educator
Author: Sheryl Nussbaum-Beach, Lani Ritter Hall
Publisher: Solution Tree Press
ISBN: 1935543199
Pages: 240
Year: 2011-11-14
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Create a connected learning community through social media and rediscover the power of being a learner first. After uncovering the theories and research behind the significance of learning through collaboration with other educators, the authors show you how to take advantage of technology to improve your own learning and ultimately the learning of your students.
The Digital Transformation Playbook
Author: David L. Rogers
Publisher: Columbia University Press
ISBN: 0231541651
Pages: 304
Year: 2016-04-05
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Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Digital Domain
Author: Piers Bizony
Publisher: Hearst Book International
ISBN: 0823079295
Pages: 250
Year: 2004-08-30
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An exclusive, first-ever look at the Academy Award-winning production company at the forefront of the Hollywood special effects industry.
Revive
Author: Jason Albanese, Brian Manning
Publisher: FT Press
ISBN: 0134307674
Pages: 224
Year: 2015-11-09
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GAME-CHANGING DIGITAL TRANSFORMATION: USE DIGITAL STRATEGIES, CHANNELS, AND PLATFORMS TO TRANSFORM ENTERPRISES TO COMPETE IN THE DIGITAL AGE Move from “reactive digital” to “transformative digital” Use digital capabilities to fundamentally change the way you lead, direct, and structure organizations and teams Stay focused on the “moving target” of digital best practices, and accelerate your progress towards digital maturity REVIVE will help you build a core business model for creating your own digital disruptions–so you can deepen customer engagement, achieve unprecedented immediacy and efficiency, and dominate tomorrow’s markets. Packed with proven strategies, in-the-trenches techniques, and cutting-edge case studies, it will help you change the game before the game changes you. It’s no longer enough to buy software, or even cloud services. To fully leverage the benefits of digital, you must transform your teams, processes, and how you think about your business. Jason Albanese and Brian Manning have helped dozens of top enterprises do all this. Revive shares the lessons they’ve learned, and gives you a complete, end-to-end methodology that works. You’ll learn how to use digital to rapidly move the dial on short-term profitability. But that’s just the start. Revive will position you for long-term market leadership, by helping you capture new value from digital wherever great opportunities arise. Most companies have only gone “skin deep” with digital–and they’ve only garnered a fraction of the value they could be earning. In Revive, two world-renowned digital business advisors show how to drive a full-scale digital transformation that breaks down organizational barriers, cuts costs, accelerates product/service delivery, and dramatically improves customer engagement. Centric Digital co-founders Jason Albanese and Brian Manning draw on immense experience helping Fortune® 1000 companies succeed with digital strategies, platforms, and channels. They present data-backed insights into the ways midsize and large organizations are stuck hiring, managing, organizing, and leading in obsolete “analog” ways. Next, they offer proven, practical recommendations for fundamentally changing those behaviors to leverage the nearly boundless opportunities of digital. Their complete Digital Transformation Methodology guides you through benchmarking your digital maturity, envisioning strategy, roadmapping your transformation, and implementing the capabilities you need to execute. Revive’s multiple case studies show exactly how executives are applying these ideas to go far beyond incremental improvements, and change the game. If that’s what you want, Revive is your roadmap.
Foundations of Digital Government
Author: Daniel Veit, Jan Huntgeburth
Publisher: Springer Science & Business Media
ISBN: 3642385117
Pages: 158
Year: 2013-09-12
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Digital government consists in the purposeful use of information and communication technologies (ICT), in particular the internet, to transform the relationship between government and society in a positive manner. This book focuses on the current status, prospects and foundations of digital government. Integrating examples and cases from administrative practice, it covers all important aspects of digital government management. Learning outcomes include Understanding the implications of the internet for government and society Gaining deeper insights into the concept and opportunities of digital democracy Understanding the challenges of moving public services online
Leading Digital Strategy
Author: Christopher Bones, James Hammersley
Publisher: Kogan Page Publishers
ISBN: 074947310X
Pages: 240
Year: 2015-03-03
View: 766
Read: 281
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change.
Handbook of Digital Politics
Author: Stephen Coleman, Deen Freelon
Publisher: Edward Elgar Publishing
ISBN: 1782548769
Pages: 512
Year: 2015-05-29
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It would be difficult to imagine how a development as world-changing as the emergence of the Internet could have taken place without having some impact upon the ways in which politics is expressed, conducted, depicted and reflected upon. The Handbook o
Digital to the Core
Author: Mark Raskino, Graham Waller
Publisher: Routledge
ISBN: 1351861980
Pages: 231
Year: 2016-09-12
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There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up. Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.

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