Distribucion Comercial En La Era Omnicanal Economia Y Empresa Book PDF, EPUB Download & Read Online Free

Distribución comercial en la era omnicanal
Author: Gloria Aparicio, Pilar Zorrilla
Publisher: Ediciones Pirámide
ISBN: 843683285X
Pages: 376
Year: 2015-01-22
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Hay dos factores que resultan fundamentales para entender el contexto actual del comercio: la velocidad a la que se producen los cambios y la explosión de la conectividad. Esta conectividad deriva directamente en la omnicanalidad. Gracias a los dispositivos móviles el comprador tiene ante sí no sólo numerosas alternativas para efectuar sus compras, sino además el acceso a una oferta cuasi infinita en cualquier momento y lugar de manera simultánea. Esta realidad omnicanal es el eje principal de esta obra en la que se va desgranando esta realidad y se abordan los aspectos más relevantes para competir con éxito en este entramado tan complejo, en el que la clave es conseguir una integración sin fisuras on/off.
Marketing turístico
Author: Manuel Rey Moreno
Publisher: Ediciones Pirámide
ISBN: 8436836898
Pages: 272
Year: 2017-02-09
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Este libro se ha concebido como un manual básico, con el que se persigue un doble objetivo. Por una parte, poner al alcance de los profesionales y estudiantes los conocimientos más actualizados relativos a la gestión de los intercambios en el ámbito del turismo y, por otra, facilitar el desarrollo de habilidades necesarias para la gestión del marketing en las organizaciones que actúan dentro del sector. Para lograr estos objetivos el diseño del libro se ha realizado desde la óptica moderna del marketing, es decir, desde la orientación al mercado, entendida como un posicionamiento estratégico que trata de dar respuesta a los problemas que plantea un entorno altamente competitivo y turbulento como es el que caracteriza al sector del turismo.
Economics
Author: Daron Acemoglu, David Laibson, John List
Publisher:
ISBN: 0134492064
Pages: 792
Year: 2017
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For courses in Principles of Economics. An evidence-based approach to economics Throughout Economics, 2nd Edition, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help readers learn about the world around them. Taking a fresh approach, they use the themes of optimization, equilibrium, and empiricism to not only illustrate the power of simple economic ideas, but also to explain and predict what's happening in today's society. Each chapter begins with an empirical question that is relevant to the life of a reader, and is later answered using data in the Evidence-Based Economics feature. As a result of the text's practical emphasis, readers learn to apply economic principles to guide the decisions they make in their own lives. Also available with MyLab Economics MyLab(tm) Economics is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Learn more. Note: You are purchasing a standalone product; MyLab Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Economics, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Economics, search for: 0134667824 / 9780134667829 Economics Plus MyLab Economics with Pearson eText -- Access Card Package, 2/e Package consists of: 0134492064 / 9780134492063 Economics 0134519442 / 9780134519449 MyLab Economics with Pearson eText -- Access Card -- for Economics
Pricing, Online Marketing Behavior, and Analytics
Author: G. Viglia
Publisher: Springer
ISBN: 1137413263
Pages: 106
Year: 2014-05-09
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Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
Taking Assimilation to Heart
Author: Katherine Ellinghaus
Publisher: U of Nebraska Press
ISBN: 080325735X
Pages: 311
Year: 2006
View: 636
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Examines marriages between white women and indigenous men in Australia and the United States between 1887 and 1937. This study uncovers striking differences between the policies of assimilation endorsed by Australia and those encouraged by the United States.
A Higher Authority: Indigenous Transnationalism and Australia
Author:
Publisher: UNSW Press
ISBN: 1742240402
Pages:
Year: 2012
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The Big Fish Experience: Create Memorable Presentations That Reel In Your Audience
Author: Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones
Publisher: McGraw Hill Professional
ISBN: 0071834931
Pages: 256
Year: 2016-01-26
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From one of Inc. magazine's "Coolest College Startups"—the revolutionary three-step method that will transform every presentation into an experience for the audience Rid the world of bad presentations with: Engaging Content + Memorable and Simple Design + Powerful Delivery Together, these create an unforgettable experience for the audience, The Big Fish Experience. Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it’s a presentation about an idea, a product, a service, a business, or a cause, at its heart, it’s a story. The Big Fish Experience will help you tell yours. Learn how to: CAPTIVATE with the power of story, enticing visuals, and infectious enthusiasm INSPIRE with the perfect pitch, a strong message, and a call to action ENGAGE with supreme skill and confidence—and achieve your purpose every time In this practical, step-by-step guide, you'll find proven techniques and expert tips on new presentation tools; innovative ways to deliver your ideas; case studies of presentations, which you can emulate immediately; and ways to recover if things go wrong. Big Fish Presentations works with clients nationwide—from startups to Fortune 100 companies—to turn presentations into experiences by providing copywriting, presentation design, presentation training, and video production, using the latest, most innovative strategies.
Marketing financiero
Author: Jaime Rivera Camino & Carlos Mas Hernández
Publisher: ESIC
ISBN: 8416462828
Pages:
Year:
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Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
The Economics of Banking
Author: Kent Matthews, John Thompson
Publisher: Wiley Global Education
ISBN: 1118935888
Pages: 352
Year: 2014-08-08
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The Economics of Banking describes and explains the behaviour of banks by examining trends and operations in banking within a mathematically accessible microeconomic framework. This new 3rd edition has been fully revised and updated to reflect the major changes that have taken place in the banking sector and many new topics including new coverage of Islamic banking. This accessible and user-friendly textbook is essential reading for final year undergraduate and postgraduate students taking courses in banking. New to this Edition: Fully updated including new material on the financial crisis and the many implications for banking New coverage of Islamic banking Discussion of microfinance/credit unions is included in chapter 4 New coverage of the Shadow Banking System The impact of Basel 3 and the Vickers Report is discussed particularly with regards to the idea of ring fencing Updated statistics and financial data
Business Research Methods. Theory and Practice
Author: Verónica Rosendo Ríos
Publisher: ESIC
ISBN: 8416701229
Pages:
Year: 2016-09-05
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The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product (“a good product sells itself”), or production (“a cheap product sells itself”), to the emphasis on customer relationships (“understanding consumer needs through market research”). Therefore, economic and technological development facilitated the incorporation of the business research discipline into the process of decision making —in the beginning— and business intelligence processes —these days— in order to make well informed decisions at lower economic risks (Méndez del Río, 2006). Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project. Readers will learn from proven examples and case studies based on real life situations, which complement theoretical concepts and clearly illustrate how to do an appropriate market research. With each chapter, the reader is guided through all the stages of a market research process -from problem recognition to final report writing. This book offers both a deep understanding and at the same time permits judgment and analysis from a financial-audit perspective. It reviews and develops easy-to-follow theoretical and practical concepts in a simple, concise and clear structure that facilitate the application of business research methods to a wide variety of business sectors. Contents Introduction.- PART I: GATHERING THE DATA. Nature and Characteristics of Marketing Research.- Marketing Research Organization and Planning.- Sources and Tools of Market Research Data.- Measurement Scales and Questionnaire.- Surveys.- Panels.- Marketing Experimental Research.- Observation.- Qualitative Tools.- Theory and Practice of Sampling.- Fieldwork.- PART II: ANALYSING THE DATA. Survey Code and Tabulation.- Hypothesis Testing.- PART III: THE REPORT. The Report.- Figure Index.- Table Index .
Young Country
Author: Kerry Hines
Publisher: Auckland University Press
ISBN: 1775587711
Pages: 200
Year: 2015-02-01
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This book is a collection of poetry by 21st-century writer Kerry Hines, alongside images by 19th-century photographer William Williams. The wry, plainspoken but haunting poems sit alongside evocative photographs of settlement: landscapes, streetscapes, skyscapes; the escapades of a trio of flatmates; portraits of family and friends; burned bush and rising buildings. The book features many figures: Williams and his housemates Tom and Alex; ethnographer Elsdon Best; notorious criminals and the judges who sentenced them; the mythic creature Shellycoat who accompanied the Scottish settlers; wives, prostitutes, and "hallelujah lassies"; and visiting professor Robert Wallace, who cast an outsider view on this new society. Together, the stunning photographs and poems of Young Country offer a meditation on how we capture the present and re-present the past, on the parallels between building a community and authoring a text, and on the possibilities that expansive fiction offers to documented truth.
Australians and the First World War
Author: Kate Ariotti, James E. Bennett
Publisher: Springer
ISBN: 3319515209
Pages: 254
Year: 2017-09-13
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This book contributes to the global turn in First World War studies by exploring Australians’ engagements with the conflict across varied boundaries and by situating Australian voices and perspectives within broader, more complex contexts. This diverse and multifaceted collection includes chapters on the composition and contribution of the Australian Imperial Force, the experiences of prisoners of war, nurses and Red Cross workers, the resonances of overseas events for Australians at home, and the cultural legacies of the war through remembrance and representation. The local-global framework provides a fresh lens through which to view Australian connections with the Great War, demonstrating that there is still much to be said about this cataclysmic event in modern history.
The Social Media Manifesto
Author: Jed Hallam
Publisher: Palgrave Macmillan
ISBN: 1137271418
Pages: 163
Year: 2012-12-04
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The Social Media Manifesto is a handbook to enable leaders to understand how social technology can be incorporated into their every day business lives. From organisational structure through to CSR and the implications of social technology on research and development, the author addresses every department of a business and how it can gain new competitive advantages and become a truly social enterprise.
Southern Invasion--northern Conquest
Author: Rex Harcourt
Publisher:
ISBN: 0646403362
Pages: 247
Year: 2001
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Guerrilla marketing
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt (HMH)
ISBN:
Pages: 226
Year: 1984-03
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