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Designing Health Messages
Author: Edward W. Maibach, Roxanne Parrott
Publisher: SAGE
ISBN: 0803953984
Pages: 304
Year: 1995-02-10
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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.
Health Communication Message Design
Author: Hyunyi Cho
Publisher: SAGE
ISBN: 1412986559
Pages: 277
Year: 2011-10-26
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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.
Designing Effective Health Messages
Author: Brad Love, Allison J. LAZARD, Michael MACKERT
ISBN: 1524932949
Year: 2017-05-25
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What's In, What's Out
Author: Amanda Glassman, Ursula Giedion, Peter C. Smith
Publisher: Brookings Institution Press
ISBN: 1944691057
Pages: 400
Year: 2017-10-10
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Vaccinate children against deadly pneumococcal disease, or pay for cardiac patients to undergo lifesaving surgery? Cover the costs of dialysis for kidney patients, or channel the money toward preventing the conditions that lead to renal failure in the first place? Policymakers dealing with the realities of limited health care budgets face tough decisions like these regularly. And for many individuals, their personal health care choices are equally stark: paying for medical treatment could push them into poverty. Many low- and middle-income countries now aspire to universal health coverage, where governments ensure that all people have access to the quality health services they need without risk of impoverishment. But for universal health coverage to become reality, the health services offered must be consistent with the funds available—and this implies tough everyday choices for policymakers that could be the difference between life and death for those affected by any given condition or disease. The situation is particularly acute in low- and middle income countries where public spending on health is on the rise but still extremely low, and where demand for expanded services is growing rapidly. What’s In, What’s Out: Designing Benefits for Universal Health Coverage argues that the creation of an explicit health benefits plan—a defined list of services that are and are not available—is an essential element in creating a sustainable system of universal health coverage. With contributions from leading health economists and policy experts, the book considers the many dimensions of governance, institutions, methods, political economy, and ethics that are needed to decide what’s in and what’s out in a way that is fair, evidence-based, and sustainable over time.
The Oxford Encyclopedia of Health and Risk Message Design and Processing
Author: Roxanne Parrott
ISBN: 0190455373
Pages: 2496
Year: 2018
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The Oxford Encyclopedia of Health and Risk Message Design and Processing has been compiled as an up-to-date and comprehensive theoretically guided work in health and risk communication. Research and practice dedicated to communicating about health and risk to lay audiences grows exponentially with the availability of scientific knowledge on the subject. This work seeks to ensure that what is communicated is not only scientifically accurate but also avoids any partial information or overemphasis of particular features that result in beliefs or actions that may result in personal or societal harms. With the body of knowledge associated with health and risk communication collected in a credible and accessible resource, such outcomes appear to be less likely to occur is a collaboration of the leading scholars in the field. Comprising 134 extensive articles, The Oxford Encyclopedia of Health and Risk Message Design and Processing examines, among others: -message exposure and reach -message recipient sociodemographics -normative and integrated approaches -cognitive- and affect-based motivational processes -social determinants of health and risk More than 150 scholars from around the globe examined the overarching topic from the lens of multiple disciplines and eras of thought. The perspectives represented range from disciplinary to interdisciplinary to transdisciplinary in illuminating decades of knowledge. Authors do not shy away from critiques of past strategic message design efforts in explaining the roles of individual characteristics linked to outcomes. Nor do contributors avoid controversial discussions related to the substantial evidence that demonstrates roles for personal relationships, social networks, and societal practices and policies on individual decision-making aligned with health and risk. Novel insights emerge from systematic case studies used to illustrate some of these principles in practice, while gaps in existing research generate recommendations for future programs of study and practice.
Working on Health Communication
Author: Nova Corcoran
Publisher: SAGE Publications
ISBN: 1847879233
Pages: 186
Year: 2010-12-29
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This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning, implementation and evaluation of a health communication campaign.
Effective Health Risk Messages
Author: Kim Witte, Gary Meyer, Dennis Martell
Publisher: SAGE
ISBN: 0761915095
Pages: 215
Year: 2001-04-12
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Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
Designing Health Communication Campaigns
Author: Thomas E. Backer, Everett Rogers, Pradeep Sopory
Publisher: SAGE Publications
ISBN: 145225270X
Pages: 181
Year: 1992-04-30
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This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
Marketing Public Health
Author: Michael Siegel (M.D.), Lynne Doner
Publisher: Jones & Bartlett Learning
ISBN: 0763726516
Pages: 530
Year: 1998
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Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.
Campaign Strategies and Message Design
Author: Mary Anne Moffitt
Publisher: Praeger Publishers
ISBN: 0275955923
Pages: 207
Year: 1999-01-01
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Presents the planning and execution of a public communication campaign from start to finish.
Type, Image, Message: A Graphic Design Layout Workshop
Author: Nancy Skolos, Tom Wedell
Publisher: Rockport Publishers
ISBN: 1616735910
Pages: 192
Year: 2006-06-01
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Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.
Designing the Compassionate City
Author: Jenny Donovan
Publisher: Routledge
ISBN: 1317292359
Pages: 244
Year: 2017-12-11
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Designing the Compassionate City outlines an approach to urban design that is centred on an explicit recognition of the inherent dignity of all people. It suggests that whether we thrive or decline—as individuals or as a community—is dependent on our ability to fulfil the full spectrum of our needs. This book considers how our surroundings help or hinder us from meeting these needs by influencing both what we can do and what we want to do; either inspiring us to lead healthy, fulfilled lives or consigning us to diminished lives tainted by ill health and unfulfilled potential. Designing the Compassionate City looks at how those who participate in designing towns and cities can collaborate with those who live in them to create places that help people to accumulate the life lessons, experiences and achievements, as well as forge the connections to meet their needs, to thrive and to fulfil their potential. The book explores a number of inspiring case studies that have sought to meet this challenge and examines what has worked and what hasn’t. From this, some conclusions are drawn about how we can all participate in creating places that leave a lasting legacy of empowerment and commitment to nurturing one another. It is essential reading for students and practitioners designing happier, healthier places.
Writing Health Communication
Author: Charles Abraham, Marieke Kools
Publisher: SAGE
ISBN: 1446254178
Pages: 200
Year: 2011-12-16
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Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
Healthcare Relationship Marketing
Author: Dr Ira J Haimowitz
Publisher: Gower Publishing, Ltd.
ISBN: 1409459039
Pages: 260
Year: 2012-09-28
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In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel "push" marketing to two-way, multi-channel relationship marketing. Targeted Emails, webinars, mobile messages, and social networks are expanding in usage. This book is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. There are descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having 15 years or more of working healthcare RM knowledge, and each speaking on their specific specialities. For newcomers to healthcare marketing, this book can serve as a foundation and introduction that provides framework, details, and examples of both relationship marketing designs and associated measurement disciplines. Healthcare Relationship Marketing will also be valuable to readers currently working in pharmaceutical marketing or sales who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization. Even for the experienced practitioner this will serve as a convenient reference that pulls together all of the program components and measurement frameworks within a single book. This book may also serve as a textbook within a university course in marketing, or a pharmaceutical business program.
Defensive Design for the Web
Author: Matthew Linderman, Jason Fried, 37signals (Firm)
Publisher: New Riders Pub
Pages: 246
Year: 2004
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Written by the experts at 37signals, this book shows hundreds of real-world examples from companies like Amazon, Google, and Yahoo that show the right (and wrong) ways to get defensive. Readers will learn 40 guidelines to prevent errors and rescue customers if a breakdown occurs. They'll also explore how to evaluate their own site's defensive design and improve it over the long term.

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