Como Ganar Tu Campana Electoral En Las Redes Sociales La Guia Para Convertirte En Un Lider Politico 3 Book PDF, EPUB Download & Read Online Free

How to win friends & influence people
Author: Dale Carnegie
Publisher: Diamond Pocket Books Pvt Ltd
ISBN: 9352613937
Pages: 224
Year: 2016-09-17
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The 360 Degree Leader
Author: John C. Maxwell
Publisher: Thomas Nelson
ISBN: 1400203627
Pages: 368
Year: 2011-10-17
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Don’t wait for that promotion! Start leading NOW…right where you are! What’s the number one question leadership expert John C. Maxwell is asked while conducting his leadership conferences? “How can I implement what you teach when I’m not the top leader?”. Is it possible to lead well when you’re not the top dog? How about if the person you work for is a bad leader? The answer is a resounding yes! Welcome to The 360° Leader. People who desire to lead from the middle of organizations face unique challenges. And they are often held back by myths that prevent them from developing their influence. Dr. Maxwell, one of the globe’s most trusted leadership mentors, debunks the myths, shows you how to overcome the challenges, and teaches you the skills you need to become a 360° leader. If you have found yourself trying to lead from the middle of the organization, as the vast majority of professionals do, then you need Maxwell’s insights. You have a unique opportunity to exercise influence in all directions—up (to the boss), across (among your peers), and down (to those you lead). The good news is that your influence is greater than you know. Practice the disciplines of 360° leadership and the opportunities will be endless . . . for your organization, for your career, and for your life.
Communication Power
Author: Manuel Castells
Publisher: Oxford University Press
ISBN: 0199681937
Pages: 624
Year: 2013-08-29
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Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.
The Hacker Ethic
Author: Pekka Himanen
Publisher: Random House
ISBN: 0307529584
Pages: 256
Year: 2009-03-12
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You may be a hacker and not even know it. Being a hacker has nothing to do with cyberterrorism, and it doesn’t even necessarily relate to the open-source movement. Being a hacker has more to do with your underlying assumptions about stress, time management, work, and play. It’s about harmonizing the rhythms of your creative work with the rhythms of the rest of your life so that they amplify each other. It is a fundamentally new work ethic that is revolutionizing the way business is being done around the world. Without hackers there would be no universal access to e-mail, no Internet, no World Wide Web, but the hacker ethic has spread far beyond the world of computers. It is a mind-set, a philosophy, based on the values of play, passion, sharing, and creativity, that has the potential to enhance every individual’s and company’s productivity and competitiveness. Now there is a greater need than ever for entrepreneurial versatility of the sort that has made hackers the most important innovators of our day. Pekka Himanen shows how we all can make use of this ongoing transformation in the way we approach our working lives.
Don't Think of an Elephant!
Author: George Lakoff
Publisher: Chelsea Green Publishing
ISBN: 1603580166
Pages: 144
Year: 2008-01-15
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Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action—and help take America back.
New Social Movements
Author: Joseph R. Gusfield
Publisher: Temple University Press
ISBN: 1439901414
Pages: 376
Year: 2009
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Redefining the field of social movements.
The Power of Persuasion
Author: Robert Levine
Publisher: John Wiley & Sons
ISBN: 0471266345
Pages: 278
Year: 2003-02-21
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Looks at the power of effective persuasion, describing the mindset and tactics of persuasion professionals and detailing ways to protect oneself from becoming a victim of manipulation.
Tecnopolítica
Author: Antoni Gutiérrez-Rubí
Publisher: LuzAzul ediciones
ISBN: 8469718061
Pages:
Year: 2014-11-24
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The Idea of Political Marketing
Author: Nicholas J. O'Shaughnessy, Stephan C. M. Henneberg
Publisher: Greenwood Publishing Group
ISBN: 0275975959
Pages: 258
Year: 2002-01-01
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Examines how the theory and practice of marketing has been and can be applied to politics.
Six Degrees: The Science of a Connected Age
Author: Duncan J. Watts
Publisher: W. W. Norton & Company
ISBN: 0393325423
Pages: 368
Year: 2004-02-17
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An architect of network theory summarizes his team's endeavor to create a blueprint of the world's networks, citing the scientific elements of the Internet, economies, terrorist organizations, and other knowledge-based groups. Reprint.
The Communication of Politics
Author: Ralph M. Negrine
Publisher: SAGE
ISBN: 1446237761
Pages: 208
Year: 1996-09-24
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How should those exercising power be made more accountable, and what roles should the mass media play in that process? Can the public monitor the exercise of power without the existence of a strong and inquisitive media? The Communication of Politics examines these and other questions vital to the debate on the media's role in the democratic process. Ralph Negrine explores the complexity of the links between the media, the institutional political world and the public through case studies drawn from contemporary British politics and other political systems including the United States. He examines some of the often overlooked problems faced by the media in its efforts to create an informed citizenry'. Questioning the practices that filter information and confronting the idea that information itself is unproblematic, Negrine shows why the essential task of uncovering truths remains elusive.
The Communist Party in Spain
Author: Víctor Alba
Publisher: Transaction Publishers
ISBN: 1412819997
Pages: 475
Year: 1983-01-01
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Handbook of Political Communication Research
Author: Lynda Lee Kaid
Publisher: Routledge
ISBN: 1135650942
Pages: 560
Year: 2004-07-19
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The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.
The Net Delusion
Author: Evgeny Morozov
Publisher: PublicAffairs
ISBN: 1610391632
Pages: 448
Year: 2012-02-28
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Updated with a new Afterword “The revolution will be Twittered!” declared journalist Andrew Sullivan after protests erupted in Iran. But as journalist and social commentator Evgeny Morozov argues in The Net Delusion, the Internet is a tool that both revolutionaries and authoritarian governments can use. For all of the talk in the West about the power of the Internet to democratize societies, regimes in Iran and China are as stable and repressive as ever. Social media sites have been used there to entrench dictators and threaten dissidents, making it harder—not easier—to promote democracy. Marshalling a compelling set of case studies, The Net Delusion shows why the cyber-utopian stance that the Internet is inherently liberating is wrong, and how ambitious and seemingly noble initiatives like the promotion of “Internet freedom” are misguided and, on occasion, harmful.
Yes!
Author: Noah Goldstein, Robert B. Cialdini, Steve Martin
Publisher: Profile Books
ISBN: 1847651321
Pages: 314
Year: 2010-07-09
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Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.

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