Como Ganar Tu Campana Electoral En Las Redes Sociales La Guia Para Convertirte En Un Lider Politico 3 Book PDF, EPUB Download & Read Online Free

How to win friends & influence people
Author: Dale Carnegie
Publisher: Diamond Pocket Books Pvt Ltd
ISBN: 9352613937
Pages: 224
Year: 2016-09-17
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Rules for Radicals
Author: Saul Alinsky
Publisher: Vintage
ISBN: 0307756890
Pages: 224
Year: 2010-06-30
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First published in 1971, Rules for Radicals is Saul Alinsky's impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” Written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition. From the Trade Paperback edition.
The 360 Degree Leader
Author: John C. Maxwell
Publisher: Thomas Nelson
ISBN: 0785288112
Pages: 336
Year: 2006-01-10
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The 21 Irrefutable Laws of Leadership
Author: John C. Maxwell
Publisher: HarperCollins Leadership
ISBN: 1418508268
Pages: 336
Year: 2007-09-16
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If you’ve never read The 21 Irrefutable Laws of Leadership, you’ve been missing out on one of the best-selling leadership books of all time. If you have read the original version, then you’ll love this new expanded and updated one. Internationally recognized leadership expert, speaker, and author John C. Maxwell has taken this million-seller and made it even better: Every Law of Leadership has been sharpened and updated Seventeen new leadership stories are included Two new Laws of Leadership are introduced New evaluation tool will reveal your leadership strengths—and weaknesses New application exercises in every chapter will help you grow Why would Dr. Maxwell make changes to his best-selling book? “A book is a conversation between the author and reader,” says Maxwell. “It’s been ten years since I wrote The 21 Laws of Leadership. I’ve grown a lot since then. I’ve taught these laws in dozens of countries around the world. This new edition gives me the opportunity to share what I’ve learned.”
The Marketing of the President
Author: Bruce I. Newman
Publisher: SAGE
ISBN: 0803951388
Pages: 165
Year: 1994
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Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
The Bass Handbook of Leadership
Author: Bernard M. Bass, Ruth Bass
Publisher: Simon and Schuster
ISBN: 1416545786
Pages: 1296
Year: 2009-12-01
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For thirty-three years and through three editions, Bass & Stogdill's Handbook of Leadership has been the indispensable bible for every serious student of leadership. Since the third edition came out in 1990, the field of leadership has expanded by an order of magnitude. This completely revised and updated fourth edition reflects the growth and changes in the study of leadership over the past seventeen years, with new chapters on transformational leadership, ethics, presidential leadership, and executive leadership. Throughout the Handbook, the contributions from cognitive social psychology and the social, political, communications, and administrative sciences have been expanded. As in the third edition, Bernard Bass begins with a consideration of the definitions and concepts used, and a brief review of some of the betterknown theories. Professor Bass then focuses on the personal traits, tendencies, attributes, and values of leaders and the knowledge, intellectual competence, and technical skills required for leadership. Next he looks at leaders' socioemotional talents and interpersonal competencies, and the differences in these characteristics in leaders who are imbued with ideologies, especially authoritarianism, Machiavellianism, and self-aggrandizement. A fuller examination of the values, needs, and satisfactions of leaders follows, and singled out for special attention are competitiveness and the preferences for taking risks. In his chapters on personal characteristics, Bass examines the esteem that others generally accord to leaders as a consequence of the leaders' personalities. The many theoretical and research developments about charisma over the past thirty years are crucial and are explored here in depth. Bass has continued to develop his theory of transformational leadership -- the paradigm of the last twenty years -- and he details how it makes possible the inclusion of a much wider range of phenomena than when theory and modeling are limited to reinforcement strategies. He also details the new incarnations of transformational leadership since the last edition. Bass has greatly expanded his consideration of women and racial minorities, both of whom are increasingly taking on leadership roles. A glossary is included to assist specialists in a particular academic discipline who may be unfamiliar with terms used in other fields. Business professors and students, executives in every industry, and politicians at all levels have relied for years on the time-honored guidance and insight afforded by the Handbook.
Six Degrees: The Science of a Connected Age
Author: Duncan J. Watts
Publisher: W. W. Norton & Company
ISBN: 0393325423
Pages: 368
Year: 2004-02-17
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An architect of network theory summarizes his team's endeavor to create a blueprint of the world's networks, citing the scientific elements of the Internet, economies, terrorist organizations, and other knowledge-based groups. Reprint.
The Hacker Ethic
Author: Pekka Himanen
Publisher: Random House
ISBN: 0307529584
Pages: 256
Year: 2009-03-12
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You may be a hacker and not even know it. Being a hacker has nothing to do with cyberterrorism, and it doesn’t even necessarily relate to the open-source movement. Being a hacker has more to do with your underlying assumptions about stress, time management, work, and play. It’s about harmonizing the rhythms of your creative work with the rhythms of the rest of your life so that they amplify each other. It is a fundamentally new work ethic that is revolutionizing the way business is being done around the world. Without hackers there would be no universal access to e-mail, no Internet, no World Wide Web, but the hacker ethic has spread far beyond the world of computers. It is a mind-set, a philosophy, based on the values of play, passion, sharing, and creativity, that has the potential to enhance every individual’s and company’s productivity and competitiveness. Now there is a greater need than ever for entrepreneurial versatility of the sort that has made hackers the most important innovators of our day. Pekka Himanen shows how we all can make use of this ongoing transformation in the way we approach our working lives.
Military Strategy
Author: Wylie, Joseph Caldwell Wylie, Rear Adm J. C. Usn Wylie
Publisher: Naval Inst Press
ISBN: 1591149843
Pages: 208
Year: 2014-04-18
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Because of his long experience with the formulation of military strategy in the United States, Admiral Wylie's analyses and opinions are well worth the attention of military professionals, government leaders, newspaper editors, commentators and scholars. Because he has a freewheeling mind and is unhampered by orthodox military terms and the prevailing dogmas, his book will be of keen interest to laymen concerned about our nation's welfare and future.
Encyclopedia of Leadership
Author: George R. Goethals, Georgia J. Sorenson, James MacGregor Burns
Publisher: SAGE Publications
ISBN: 1452265305
Pages: 2120
Year: 2004-03-19
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The Encyclopedia of Leadership brings together for the first time everything that is known and truly matters about leadership as part of the human experience. Developed by the award-winning editorial team at Berkshire Publishing Group, the Encyclopedia includes hundreds of articles, written by 280 leading scholars and experts from 17 countries, exploring leadership theories and leadership practice. Entries and sidebars show leadership in action - in corporations and state houses, schools, churches, small businesses, and nonprofit organizations.
Campaigns and Elections American Style
Author: James A Thurber
Publisher: Routledge
ISBN: 0429975015
Pages: 354
Year: 2018-04-19
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With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2012 presidential and congressional elections.Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.
Don't Think of an Elephant!
Author: George Lakoff
Publisher: Chelsea Green Publishing
ISBN: 1603580166
Pages: 144
Year: 2008-01-15
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Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action—and help take America back.
The Twitter Book
Author: Tim O'Reilly, Sarah Milstein
Publisher: "O'Reilly Media, Inc."
ISBN: 1449318967
Pages: 256
Year: 2011-11-07
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Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.
Habermas and Rawls
Author: James Gordon Finlayson, Fabian Freyenhagen
Publisher: Routledge
ISBN: 1135767394
Pages: 316
Year: 2012-12-06
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Habermas and Rawls are two heavyweights of social and political philosophy, and they are undoubtedly the two most written about (and widely read) authors in this field. However, there has not been much informed and interesting work on the points of intersection between their projects, partly because their work comes from different traditions—roughly the European tradition of social and political theory and the Anglo-American analytic tradition of political philosophy. In this volume, contributors re-examine the Habermas-Rawls dispute with an eye toward the ways in which the dispute can cast light on current controversies about political philosophy more broadly. Moreover, the volume will cover a number of other salient issues on which Habermas and Rawls have interesting and divergent views, such as the political role of religion and international justice.
Leaders
Author: Warren G. Bennis, Burt Nanus
Publisher: Harper Collins
ISBN: 0061762504
Pages: 256
Year: 2012-04-24
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In this illuminating study of corporate America's most critical issue—leadership—world-renowned leadership guru Warren Bennis and his co-author Burt Nanus reveal the four key principles every manager should know: Attention Through Vision, Meaning Through Communication, Trust Through Positioning, and The Deployment of Self. In this age of "process", with downsizing and restructuring affecting many workplaces, companies have fallen trap to lack of communication and distrust, and vision and leadership are needed more than ever before. The wisdom and insight in Leaders addresses this need. It is an indispensable source of guidance all readers will appreciate, whether they're running a small department or in charge of an entire corporation.