Chaotics The Business Of Managing And Marketing In The Age Of Turbulence Book PDF, EPUB Download & Read Online Free

Chaotics
Author: Philip KOTLER, John A. CASLIONE
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814415245
Pages: 224
Year: 2009-05-15
View: 979
Read: 349
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Ingredient Branding
Author: Philip Kotler, Waldemar Pfoertsch
Publisher: Springer Science & Business Media
ISBN: 3642042147
Pages: 393
Year: 2010-05-17
View: 951
Read: 193
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.
Chief Culture Officer
Author: Grant McCracken
Publisher: Basic Books
ISBN: 0465022049
Pages: 262
Year: 2011-05-10
View: 907
Read: 256
An MIT researcher and leading business consultant demonstrates how to increase a company's awareness of pop culture in order to gain competitive market advantages, citing the importance of gaining a real-world understanding of fast-moving trends and not outsourcing culture-related agendas.
Leadership and the New Science
Author: Margaret J. Wheatley
Publisher: ReadHowYouWant.com
ISBN: 145877760X
Pages: 386
Year: 2010-06-21
View: 351
Read: 1232
A bestseller--more than 300,000 copies sold, translated into seventeen languages, and featured in the Los Angeles Times, Washington Post, Miami Herald, Harvard Business Review, Fast Company, and Fortune; Shows how discoveries in quantum physics, biology, and chaos theory enable us to deal successfully with change and uncertainty in our organizations and our lives; Includes a new chapter on how the new sciences can help us understand and cope with some of the major social challenges of our times We live in a time of chaos, rich in potential for new possibilities. A new world is being born. We need new ideas, new ways of seeing, and new relationships to help us now. New science--the new discoveries in biology, chaos theory, and quantum physics that are changing our understanding of how the world works--offers this guidance. It describes a world where chaos is natural, where order exists ''for free.'' It displays the intricate webs of cooperation that connect us. It assures us that life seeks order, but uses messes to get there. Leadership and the New Science is the bestselling, most acclaimed, and most influential guide to applying the new science to organizations and management. In it, Wheatley describes how the new science radically alters our understanding of the world, and how it can teach us to live and work well together in these chaotic times. It will teach you how to move with greater certainty and easier grace into the new forms of organizations and communities that are taking shape.
Kellogg on Branding
Author: Alice M. Tybout, Tim Calkins
Publisher: John Wiley & Sons
ISBN: 111804603X
Pages: 352
Year: 2011-01-07
View: 1276
Read: 787
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
How to Think Strategically
Author: Davide Sola, Jerome Couturier
Publisher: Pearson UK
ISBN: 0273788833
Pages: 280
Year: 2013-10-31
View: 1182
Read: 1333
Discover how to become an effective strategic thinker Some people seem to achieve the best results, again and again. Is it luck? Or is it strategy? How to Think Strategically equips you with the skills you need to make the best decisions and develop a powerful strategic mindset. This hands-on guide tackles both the thinking and the doing, helping you develop a robust strategic plan. It offers a six-step framework that addresses key questions, including: Which core challenges do I need to overcome? How do I manage uncertainty and risk? How do I execute my business strategy? Visit www.howtothinkstrategically.org for the accompanying app and the ‘Strategic Thinking Manifesto’.
Information and Communication Technologies Management in Turbulent Business Environments
Author: Koh, S.C. Lenny
Publisher: IGI Global
ISBN: 1605664251
Pages: 442
Year: 2009-01-31
View: 1107
Read: 451
Informs today's business managers of important ICT strategy in changing business environments, techniques for effective ICT development, and ICT challenges for the future.
The Age of Turbulence
Author: Alan Greenspan
Publisher: Penguin
ISBN: 1440635692
Pages: 576
Year: 2008-09-09
View: 449
Read: 527
From the bestselling author of The Map and the Territory and Capitalism in America The Age Of Turbulence is Alan Greenspan’s incomparable reckoning with the contemporary financial world, channeled through his own experiences working in the command room of the global economy longer and with greater effect than any other single living figure. Following the arc of his remarkable life’s journey through his more than eighteen-year tenure as chairman of the Federal Reserve Board to the present, in the second half of The Age of Turbulence Dr. Greenspan embarks on a magnificent tour d’horizon of the global economy. The distillation of a life’s worth of wisdom and insight into an elegant expression of a coherent worldview, The Age of Turbulence will stand as Alan Greenspan’s personal and intellectual legacy.
Global Manifest Destiny
Author: John A. Caslione, Andrew R. Thomas
Publisher: Dearborn Trade Publishing
ISBN: 0793145023
Pages: 234
Year: 2002
View: 192
Read: 425
Just ten years ago, the chance to become a major player on the world stage was reserved almost exclusively for the most powerful companies in any given industry. Most smaller companies found it too costly and time-consuming to conduct any kind of global business besides exporting. But in today's economy, going global is a matter of survival. In this indispensable road map to becoming global enterprise, two of the world's leading experts on global business, the international economy, and globalisation, John Caslione and Andrew Thomas, provide the knowledge and expertise companies need to establish a successful worldwide presence. Global Manifest Destiny shows business leaders how to: Integrate a global culture. Build worldwide brands compatible with cultural differences. Create a global accounts management program. Take full advantage of swings in the world's financial markets. Optimise potential sources of raw materials, goods, and services worldwide.
Mind Like Water
Author: Jim Ballard
Publisher: John Wiley & Sons
ISBN: 0471430102
Pages: 256
Year: 2004-02-01
View: 1216
Read: 1151

Type R
Author: Ama Marston, Stephanie Marston
Publisher: PublicAffairs
ISBN: 1610398076
Pages: 256
Year: 2018-01-09
View: 1159
Read: 963
Forget Type As and Bs. The future lies with Type Rs-the resilient individuals, leaders, businesses, families, and communities who turn challenges into opportunities in times of upheaval, crisis, and change. In Type R, Ama Marston and Stephanie Marston explore Transformative Resilience and the strategies of those who use difficult circumstances as catalysts for growth--springing forward rather than bouncing back during turbulent times. Here, Ama and Stephanie share inspiring stories of Type Rs thriving during unprecedented world events and increasing global pressures--from climate change to financial crises. They share the individual and collective triumphs of people coping with the stress of daily life and the challenges and disruptions that rattle all our lives at some point. And they draw upon research that spans the personal and the professional, the local and the global. Reaching across psychology, neuroscience, business, and politics, Type R demonstrates how we can use challenges to innovate, create new strengths, and grow. Type R also teaches leaders, businesses, and organizations how to cultivate the critical Type R Vision and Culture, which is essential for navigating and thriving in disruptive change. This thought-provoking book proves that there is much we can learn from those who use change, stress, and adversity as springboards to progress in a chaotic world.
Confronting Capitalism
Author: Philip Kotler
Publisher: AMACOM
ISBN: 0814436463
Pages: 256
Year: 2015-04-15
View: 821
Read: 1280
With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism-spanning a spectrum from laissez faire to authoritarian-shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. With piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more. Amidst its dire assessment of what's ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change. Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today's critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism-that works for all.
Democracy in Decline
Author: Philip Kotler
Publisher: SAGE
ISBN: 1473988284
Pages: 224
Year: 2016-06-17
View: 558
Read: 1015
Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. Suitable for students across a broad range of courses including Political Science, Politics, Political Marketing and Critical Management/Sociology. An accompanying website (www.democracyindecline.com) invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
Nimble
Author: Baba Prasad
Publisher: Penguin
ISBN: 0143131451
Pages: 272
Year: 2018
View: 736
Read: 731
"First published in India by Random House India 2015; this revised edition with a new introduction published 2018"--Title page verso.
Systems Thinking
Author: Jamshid Gharajedaghi
Publisher: Elsevier
ISBN: 0123859166
Pages: 376
Year: 2011-08-09
View: 185
Read: 342
Systems Thinking, Third Edition combines systems theory and interactive design to provide an operational methodology for defining problems and designing solutions in an environment increasingly characterized by chaos and complexity. This new edition has been updated to include all new chapters on self-organizing systems as well as holistic, operational, and design thinking. The book covers recent crises in financial systems and job markets, the housing bubble, and environment, assessing their impact on systems thinking. A companion website is available at interactdesign.com. This volume is ideal for senior executives as well as for chief information/operating officers and other executives charged with systems management and process improvement. It may also be a helpful resource for IT/MBA students and academics. Four NEW chapters on self-organizing systems, holistic thinking, operational thinking, and design thinking Covers the recent crises in financial systems and job markets globally, the housing bubble, and the environment, assessing their impact on systems thinking Companion website to accompany the book is available at interactdesign.com

Recently Visited