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Blink
Author: Malcolm Gladwell
Publisher: Punto De Lectura
ISBN: 9708120286
Pages: 328
Year: 2013-01-01
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Draws on a range of case studies to explore the process by which people make decisions, explaining how the difference between good and bad decision making is directly related to the details on which people focus, and counsels readers on how to become better decision makers in every aspect of life.
Malcolm Gladwell: Collected
Author: Malcolm Gladwell
Publisher: Little, Brown
ISBN: 0316123099
Pages: 768
Year: 2011-11-01
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In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Regarded by many as the most gifted and influential author and journalist in America today, Gladwell's rare ability to connect with audiences of such varied interests has ensured that each title become a phenomenal bestseller with more than ten million copies in print combined. Now, Gladwell's landmark investigations into the world around us are collected together for the first time. Beautifully repackaged and redesigned, including for the first time illustrations throughout each book, MALCOLM GLADWELL: COLLECTED is a perfect treasury of prose and provocation for Gladwell fans old and new.
Enchiridion
Author: Epictetus
Publisher:
ISBN:
Pages:
Year: 1651
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Talent is Never Enough
Author: John C. Maxwell
Publisher: Nelson Business
ISBN: 0785214038
Pages: 283
Year: 2007
View: 430
Read: 250
Draws on real life examples to identify thirteen key choices that can help talented people maximize their gifts and find satisfaction and success in their personal and professional lives.
David and Goliath
Author: Malcolm Gladwell
Publisher: Little, Brown
ISBN: 0316204382
Pages: 320
Year: 2013-10-01
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Malcolm Gladwell, the #1 bestselling author of The Tipping Point, Blink, Outliers, and What the Dog Saw, offers his most provocative---and dazzling---book yet. Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won. Or should he have? In David and Goliath, Malcolm Gladwell challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cope with a disability, or lose a parent, or attend a mediocre school, or suffer from any number of other apparent setbacks. Gladwell begins with the real story of what happened between the giant and the shepherd boy those many years ago. From there, David and Goliath examines Northern Ireland's Troubles, the minds of cancer researchers and civil rights leaders, murder and the high costs of revenge, and the dynamics of successful and unsuccessful classrooms---all to demonstrate how much of what is beautiful and important in the world arises from what looks like suffering and adversity. In the tradition of Gladwell's previous bestsellers---The Tipping Point, Blink, Outliers and What the Dog Saw---David and Goliath draws upon history, psychology, and powerful storytelling to reshape the way we think of the world around us.
Cirque Du Freak (The Saga of Darren Shan, Book 1)
Author: Darren Shan
Publisher: HarperCollins UK
ISBN: 0007539460
Pages: 208
Year: 2013-07-25
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The amazing manga retelling of Darren Shan’s international best-selling vampire saga, with illustrations by Japanese artist Takahiro Arai.
Social Media Marketing: A Strategic Approach
Author: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher
Publisher: Cengage Learning
ISBN: 1285402146
Pages: 400
Year: 2012-03-09
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Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Do Humankind's Best Days Lie Ahead
Author: Steven Pinker, Matt Ridley, Alain de Botton, Malcolm Gladwell
Publisher: Oneworld Publications
ISBN: 1786070774
Pages: 128
Year: 2016-10-03
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Four of the world’s most renowned thinkers take on one of the biggest debates of the modern era. “It’s just a brute fact that we don't throw virgins into volcanoes any more. We don't execute people for shoplifting a cabbage. And we used to.” - Steven Pinker “The idea that because things have gotten better in the past they will continue to do so in the future is a fallacy I would have thought confined to the lower reaches of Wall Street.” - Malcolm Gladwell
Obsessives, Pioneers, and Other Varieties of Minor Genius
Author: Malcolm Gladwell
Publisher: Little, Brown
ISBN: 0316086142
Pages: 130
Year: 2009-10-20
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What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
Theories, Predictions, and Diagnoses
Author: Malcolm Gladwell
Publisher: Little, Brown
ISBN: 0316086150
Pages: 120
Year: 2009-10-20
View: 542
Read: 364
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
Personality, Character, and Intelligence
Author: Malcolm Gladwell
Publisher: Little, Brown
ISBN: 0316086185
Pages: 100
Year: 2009-10-20
View: 298
Read: 215
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
Design and Emotion
Author: Deana McDonagh, Paul Hekkert, Jeroen van Erp, Diane Gyi
Publisher: CRC Press
ISBN: 0203608178
Pages: 456
Year: 2004-03-01
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There is considerable interest in and growing recognition of the emotional domain in product development. The relationship between the user and the product is paramount in industry, which has led to major research investments in this area. Traditional ergonomic approaches to design have concentrated on the user's physical and cognitive abilities. However, new approaches also take into consideration the user's emotional relationship with their belongings. Design and Emotion is an edited collection of papers given at the 3rd Design and Emotion Conference 2002. These contributions outline the latest developments, findings, and techniques in industrial applications and in research, bringing you up-to-date with the current thinking in this field. As a forum for discussing the latest ideas in emotion-driven design, this book will prove to be essential reading for all human factors specialists involved in design.
Trend Forecaster's Handbook
Author: Raymond Martin
Publisher: Laurence King Publishing
ISBN: 1856697029
Pages: 216
Year: 2010-10-27
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The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.
Development Management Skills
Author: D. A. Whetten
Publisher:
ISBN:
Pages: 624
Year: 1991
View: 950
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Current Conditions in American Business; The Role of Management; Management Education; Effective Management; Improving Management Skills; Organization of the Book; A Note About Practice and Application; Supplementary material; Survey and Exercises; Personal Assessment of Management Skills; Exercise for Interviewing Managers; Exercising Your Management Skills; Personal Skills; Developing Self-Awareness; Skill preassessment; Diagnostic Surveys for Self-Awareness; Self-Awareness; The Defining Issues Test; The Cognitive Style Instrument; Locus of Control Scale; Tolerance of Ambiguity Scale; Fundamental Interpersonal Relations Orientation - Behavior; Skill learning;Key Dimensions ofSelf-Awareness; The Enigma of Self-Awareness; The Sensitive Line; Important Areas ofSelf-Awareness; Values; Cognitive Style; Attitude toward Change; Interpersonal Orientation; Behavioral Guidelines; Skill analysis; Cases Involving Self-Awareness; Communist Prison Camp; Decision Dilemmas; Exercise for Improving Self-Awareness Through Self-closure; Group Discussion; Exercise for Identifying Aspects of Personal Culture; Family Lineage and Autobiography; Application Activities for Developing Self-Awareness; Suggested Assignments; Application Plan and Evaluation; Managing Stress; Diagnostic Surveys for Managing Time and Stress; Stress Management; Time Management; Type A Personality Inventory; Social Readjustment Rating Scale; Ehhancing Personal Efficiency Through Stress Management; Managing Stress; Sources of Stress; Eliminating Stressors; Eliminating Time Stressors Through Time Management; Eliminating Encounter and Situational Stressors Through Skillful Delegation Eliminating Situational Stressors by Restructuring Work; Eliminating Anticipatory Stressors Through Prioritizing and Planning; Building Resiliency to Handle Stress; Physical Resiliency; Psychological Resiliency; Social Resilienc Temporary Stress-Reduction Techniques; Muscle Relaxation; Imagery and Fantasy; Rehearsa; Deep Breathing; Reframing; Behavioral Guidelines; Cases In Stress Management; The Day at the Beach; The Case afilie Missing Time; Exercises for Long-Run and Short-Run Stress Management; The Small-Wins Strategy Life- Balance Analysis; Deep Relaxation; Monitoring and Managing Time; Application Activities for Managing Stress; Suggested Assignments; Application Plan and Evaluation; Solving Problems Creatively; Diagnostic Surveys for Creative Problem Solving; Problem Solving, Creativity, and Innovation; How Creative Are You? Innovative Attitude Scale; Problem Solving, Creativity, and Innovation; Steps in Rational Problem Solving; Defining the Problem GeneratingAlternatives; Evaluating Alternatives; Implementing the Solution Limitations afilie Rational Problem-Solving Model of Impediments to Creative Problem Solving; Percy Spencer's Magnetron; Spence Silver's Glue; Conceptual Blocks; Constancy; Commitment Compression; Complacency Review of Conceptual Blocks; Conceptual Blockbusting; Stages in Creative Thought; Methods for Improving Problem Definition; Generate More Alternatives Hints for Applying Problem:'SoJving Techniques; Fostering lnnovation; Management PrincipIes for lnnovative; Behavioral Guidelines; Cases lnvolving Problem Solving; Admiral Kimmel's Failure at Pearl Harbor; The SonyWalkman; Exercises for Applying Conceptual Blockbusting; The Bleak Future ofKnowledge; Keith Dunn and McGuffey's Restaurant; Application Activities for Solving Problems Creatively; Suggested Assignments; Application Plan and Evaluation; Communicating Supportively; Diagnostic Surveys for Supportive Communication; Communicating Supportively; Communication Styles; The lmportance ofEffective Communication; Focus on Accuracy; What ls Supportive Communication?; Coaching and Counseling; Coaching and Counseling Problems; Defensiveness and Disconfirmation; Eight PrincipIes ofSupportive Communication; The Personal Management lnterview; Behavioral Guidelines; Cases lnvolving Coaching and Counseling; Find Somebody Eise; Rejected Plans; Exercises for Diagnosing Problems and Fostering Understanding; United Chemical Company; Byron vs.Thomas; AppIication Activities for Communicating SupportiveIy; Suggested Assignn1ents ; Application Plan and Evaluation; Gaining Power and Influence; Diagnostic Surveys for Power and Influence; Gaining Power and Influence; Using Influence Strategies; Building a Strong Power Baseand Using Influence WiseIy; A Balanced View of Power; Lack of Power; Abuse of Power; Empowerment; Strategies for Gailling Organizational Power; Personal Attributes That Foster Power; Position Characteristics That Foster Power; Transforming Power into Influence; Influence Strategies: The Three Rs; Acting AssertiveIy: Neutralizing Influence Attempts; Empowering Others; Behavioral Guidelines; Cases InvoIving Power and Influence; John DeLorean (A) Why I Quit General Motors John DeLorean (B) Wild Ride for DeLorean Motors; John DeLorean (C) Reflections Exercise for Becoming Empowered; Repairing Power FaiIures in Management Circuits Exercise for Using Influence EffectiveIy; Ann Lyman's Proposal; Exercises for Neutralizing Unwanted Influence Attempts; Cindy's Fast Foods; Application Activities for Gaining Power and Influence; Suggested Assignrnents; Application PIan and Evaluation; Motivating Others; Diagnostic Surveys for Motivating Others Diagnosing Poor Performance and Enhancing Motivation; Work Performance Assessment; Increasing Motivation and Performance; Diagnosing Work-Performance Problems; Enhancing Individuals' Abilities; Remedies for Lack-of-Ability Problems; Fostering a Motivating Work Environment; Elements of an Integrative Motivation Program;Behavioral Guidelines; Case Involving Motivation Problems Electro Logic; Exercises for Diagnosing Work Performance Problems; Joe's Performance Problems; Work Performance Assessment; Exercise in Reshaping Unacceptable Behaviors; Ruth's Tardiness; Application Activities for Motivating Others; I Suggested Assignments; Application Plan and Evaluation; anaging Conflict; Diagnostic Surveys for Managing Conflict; Managing Interpersonal Conflict; Strategies for Handling Conflict; Interpersonal Conflict Management; Diagnosing the Sources ofInterperson,al Confrontations; Conflict Response Alternatives; Negotiation Strategies; Selecting the Appropriate Approach Resolving Interpersonal Confrontations; Using the Collaborative I Approach; Behavioral Guidelines; Involving Interpersonal Conflict; Educational Pension Investments; Exercise in Diagnosing the Sources of Conflict; Tampa Pump and Valve Management Problems; Exercises in Selecting an Appropriate Conflict-Management Strategy; Bradley's Barn; Avocado Computers; Exercises in Resolving Interpersonal Disputes; Where's My Talk? ; Can Larry Fit In?; Meeting at Hartford Manufacturing Company; Application Activities for Managing Conflict; Suggested Assignments; Application Plan and Evaluation; Conducting Meetings; PrincipIes for Managing Meetings; The 4 P's-Steps in Planning and Conducting Meetings; Purpose; Participants; Plan; Process; Suggestions for Group Members; Summary and Behavioral Guidelines; Exercises in Planning and Conducting Meetings StaffMeeting at Tampa Pump and Vale; Conducting a Task Force Meeting; Jimmy Lincoln; Exercise in Effective Participation; Group Dynamics Evaluation; Making Oral Presentations; Making Oral Presentations; Strategy.
Theory of Knowledge
Author: Nicholas Alchin, Carolyn P. Henly
Publisher: Hodder Education
ISBN: 1471804151
Pages: 472
Year: 2014-04
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A unique narrative through the latest TOK guide from two of the IB's most respected experts - Guides students by helping them examine the nature of knowledge and ways of knowing - Develops diverse and balanced arguments by raising questions in a variety of contexts - Provides complete support assessment - Includes all the new ways of knowing and areas of knowledge Also available This Student's Book is supported by Dynamic Learning, which offers Teaching and Learning Resources that include a guide to teaching the course and classroom activities, plus a unique lesson builder tool to help teachers collate and organise a range of resources into lessons. The Dynamic Learning package also includes a Whiteboard eTextbook version of the book for front of class teaching and lesson planning. Also from later in the year, please look out for assignable and downloadable Student eTextbooks

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