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Be the CEO of Your Law Firm
Author: Alexandra Lozano
Publisher:
ISBN: 1732082502
Pages: 196
Year: 2018-05
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Be the CEO of Your Law Firm: Gain Control, Turn a Profit, and Reclaim Your Life is written for attorneys who are struggling to get out from under a mindset that is holding them back from building their dream law firm. A law practice is a business and you must treat it like one in order to be successful. Many of us became attorneys because we care about people. But our passion for our work doesn¿t always translate to making a good living. This book prepares you for the journey from barely keeping your head above water to being in control of your practice, your finances, and your life. Be the CEO of Your Law Firm defines what it means to be the CEO and outlines the Roles and Responsibilities you must master in order to grow and prosper: (1) Creating Your Vision and Strategy; (2) Marketing Your Services; (3) Taming Your Finances; (4) Managing Your Firm; (5) Cultivating Your Relationships; and (6) Attaining Client Satisfaction. It is designed to guide you through the most important aspects of what it takes to master your new CEO role and mindset. It is designed to make you think. It forces you to analyze the problems you face in running your law firm. It forces you to write down things that you may not necessarily feel good about when it comes to how your law firm has been operating. Ultimately, the book empowers you to look at the things you¿ve been hiding from in your firm, face them head on, and take control of the firm rather than the firm continuing to take control of you.
The Secrets to Marketing and Automating Your Law Practice
Author: David Bitton
Publisher:
ISBN: 1985211289
Pages: 262
Year: 2018-02-20
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In this definitive guide to starting, marketing and growing your law firm, you'll receive key insights from leading experts in the legal industry today. Inside you'll discover 11 steps to launch a successful law firm, how to get website leads on autopilot, online advertising secrets from the pros, how to build and market your website, business development for legal rainmakers, how to dominate social media overnight, and much more.
The Lean Law Firm
Author: Larry Port, Dave Maxfield
Publisher:
ISBN: 1641051388
Pages: 238
Year: 2018
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"[This book] is the first book published by the ABA to employ the graphic novel to teach business lessons. Follow the engaging story of lawyer Carson Wright, who suddenll finds himself responsible for saving a small law firm, as his mentor Guy Chapman imparts the lean techniques that transformed his factory from the brink of bankruptcy to new heights of profitability."--Back cover.
The E-Myth Attorney
Author: Michael E. Gerber, Robert Armstrong, J.D., Sanford Fisch, J.D.
Publisher: John Wiley & Sons
ISBN: 0470627379
Pages: 204
Year: 2010-04-20
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The complete guide to the business of running a successful legal practice Many attorneys in small and mid-size practices are experts on the law, but may not have considered their practice as much from a business perspective. Michael Gerber’s The E-Myth Attorney fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Attorney features: A complete start-up guide you can use to get your practice off the ground quickly, as well as comprehensive action steps for maximizing the performance of an existing practice Industry specific advice from two recognized legal experts that have developed a highly successful legal practice using Gerber’s principles Gerber’s universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses The E-Myth Attorney is the last guide you'll ever need to make the difference in building or developing your successful legal practice.
Attorney and Law Firm Guide to the Business of Law
Author: Edward Poll
Publisher: Amer Bar Assn
ISBN: 1627223517
Pages: 448
Year: 2015-06-07
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ABA bestseller, The Business of Law, outlines the fundamentals of running a successful law firm in practical, clear, and concise terms.
A Lawyer's Guide to Marketing
Author: Noah Carmichael
Publisher: Createspace Independent Publishing Platform
ISBN: 1983472107
Pages: 100
Year: 2017-11
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Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire
The Complete Guide to Law Firm Intake
Author: Gary Falkowitz
Publisher:
ISBN: 1946203262
Pages:
Year: 2018-04
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Practical Guide to help law firms increase intake and profit.
The Failing Law Firm
Author: David J. Parnell, Parnell David J 1973-
Publisher:
ISBN: 162722355X
Pages: 404
Year: 2015-04-16
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The Failing Law Firm was written with the purpose of both illuminating the symptoms of a struggling firm and providing readers with a tool that is geared more toward predicting destabilization, rather than just defining it once it is happening.
Small Law Firm KPIs
Author: Mary Juetten
Publisher:
ISBN: 0314876014
Pages: 231
Year: 2016
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The Law Firm Revolution
Author: Clelia Pergola, Barbara Mannino
Publisher: BookBaby
ISBN: 1543911609
Pages: 158
Year: 2017-08-31
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If you're reading this book, you are no doubt a lawyer, someone managing a firm or looking to make a difference in the firm where you work. As part of this noble club of very bright, very talented professionals, your work is governed by tremendous rules, regulations, compliance standards and ethical requirements. Combine that with your commitment to your clients in matters, often life-changing. It's fair to say, your on-the-job responsibilities are many. Honoring all those masters can be challenging. First, you must serve your clients. It is, no doubt, a large part of your mission is to serve your clients with the thoroughness and professionalism that leads to positive outcomes. Sometimes a resolution doesn't turn out to be what you and your client set out to accomplish. But even then, if you've managed the case with care and treated the client responsively and respectfully, it is likely the client will come away recognizing that he's experienced superior service. Second, you must serve the Law. You are bound to certain standards—both practices that have been legislated and others that are tied to honoring rules and ethics. The specter of malpractice is forever a back drop for your initiatives. And to circumvent the attention to that master compromises service to your client. Finally, you must serve those around you: your partners, paralegals and administrative staff. They are there to assist you with the tasks that are necessary to completion of case work yet, in the case of your administrative staff, outside the scope of strictly legal matters and the practice of law. You must rely on them to perform to their maximum capability and then some. But for them to perform at that high level, you must treat the with respect and make them understand that their work and their contributions are valued and that they are an integral part of your team. It's tough to manage all these masters, and the pressure to do so can get you into the weeds. You take on everything and do too much, particularly when it comes to the administrative, nonlegal tasks such as marketing, reviews, reports, court customer service, etc.. Lawyers, particularly those in small or solo firms, have been doing this for years. Their result: stacks of paperwork piled high in their offices, long hours at work, and, in worst case scenarios, a growing list of dissatisfied clients who are critical of their lawyer's lack of responsiveness. As troubling, the scenario translates to the absence of work/life balance, undue stress on families and personal lives that suffer. In fact, it has been said, that because they feel burdened and overwhelmed with their work, lawyers often come across as an unhappy lot. But today, innovative ideas and the evolution of technology tools are available as phenomenal aids that can help you, develop processes, nurture people and maximize technology. This book identifies many of the key ideas that will improve your practice management and make your workday more productive. That's not to say you'll never encounter bumps in the road. But when you do, you will recognize that you have the knowledge to accept them, learn from them and address them to grow your practice and further your professional development. And, best of all, because of the more effective and efficient way you'll be managing your practice, you may even recapture the passion that set you on this rewarding and important career path in the first place. It's never too late...
The Business Guide to Law
Author: Kerry M. Lavelle
Publisher:
ISBN: 1634252365
Pages: 537
Year: 2016-06-07
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The Business Guide to Law covers, in great detail, the business aspects of creating a firm, and how best to spend your time growing your business.
Data-Driven Law
Author: Edward J. Walters
Publisher: CRC Press
ISBN: 0429892063
Pages: 215
Year: 2018-07-16
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For increasingly data-savvy clients, lawyers can no longer give "it depends" answers rooted in anecdata. Clients insist that their lawyers justify their reasoning, and with more than a limited set of war stories. The considered judgment of an experienced lawyer is unquestionably valuable. However, on balance, clients would rather have the considered judgment of an experienced lawyer informed by the most relevant information required to answer their questions. Data-Driven Law: Data Analytics and the New Legal Services helps legal professionals meet the challenges posed by a data-driven approach to delivering legal services. Its chapters are written by leading experts who cover such topics as: Mining legal data Computational law Uncovering bias through the use of Big Data Quantifying the quality of legal services Data mining and decision-making Contract analytics and contract standards In addition to providing clients with data-based insight, legal firms can track a matter with data from beginning to end, from the marketing spend through to the type of matter, hours spent, billed, and collected, including metrics on profitability and success. Firms can organize and collect documents after a matter and even automate them for reuse. Data on marketing related to a matter can be an amazing source of insight about which practice areas are most profitable. Data-driven decision-making requires firms to think differently about their workflow. Most firms warehouse their files, never to be seen again after the matter closes. Running a data-driven firm requires lawyers and their teams to treat information about the work as part of the service, and to collect, standardize, and analyze matter data from cradle to grave. More than anything, using data in a law practice requires a different mindset about the value of this information. This book helps legal professionals to develop this data-driven mindset.
Secrets of Attorney Marketing Law School Dares Not Teach
Author: Richard Jacobs
Publisher:
ISBN: 0989477908
Pages: 178
Year: 2013-05-01
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Did law school teach you ANYTHING about how to successfully market your law practice? You wouldn't have been compelled to read this book if it did, now would you? Contrary to what the public thinks, you and I know being an attorney can at times be a thankless, life-sucking, time consuming, family destroying profession that earns you little more than middle class wages. It's NOT the best attorneys that make the most money. Many times some of the hardest working and knowledgeable attorneys are the very ones scraping to get by, working 80 hour weeks, and giving up family time and any hope of a life outside the office. From interviewing 150+ attorneys, and seeing the inside of 400+ attorney websites, I can tell you these shocking facts: 1. 97% of attorneys tell me they've been burned, more than once, by an unscrupulous marketing company who sees them as their next ATM withdrawal. 2. The top 3 ways attorneys get burned by marketers are: A) the marketing company controls either the hosting or domain name of their website, and "rents" this to the attorney, pulling the rug out at contract's end, or extorts the attorney for thousands to own their own website; B) Proprietary reporting systems are used to create smoke and mirrors, hiding lack of results; C) Little to no marketing work is actually performed, but instead claimed to have been performed. 3. 95% of attorneys get 0 - 5 visitors to their website a day. (how will you EVER get enough potential clients to call you without enough visitors?) 4. It's possible, with proper marketing, to get your phone ringing with real, live, breathing potential clients on a DAILY BASIS, earning you 4-8 or more retained clients a month from a properly SEO'd website that draws 100+ unique visitors daily. 5. Over 90% of attorneys sacrifice tens of thousands of dollars a year in lost retentions due to untrained, unfriendly, standoffish office staff, attorney partners, lack of customer intake scripting, and utter lack of potential client follow up. 6. In your city, on your block, there are attorneys charging triple what you charge, making $300k - $500k+ a year, meanwhile other lawyers are whoring themselves out for nickels, and going broke. Yes, in THIS ECONOMY. Richard Jacobs' book, Secrets of Attorney Marketing Law School Dares Not Teach, gives you street fighter strategies and tactics you can use TODAY to earn more, work less, and get off the treadmill of mediocrity. At times irreverant, crude, rude, and unprofessional, Richard exposes the truth about what marketing works, and what doesn't. If you're easily offended, stuck on professionalism, "getting your name out there," and feel naked if you have to take a picture without the security of your law books behind you, then do not read this book.
Leading the Future
Author: Bob Murray, Alicia Fortinberry
Publisher:
ISBN: 1783582316
Pages: 193
Year: 2016
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Twitter in One Hour for Lawyers
Author: Jared Correia
Publisher: Amer Bar Assn
ISBN: 1614385416
Pages: 196
Year: 2012
View: 1326
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More lawyers than ever before are using Twitter to network with colleagues, attract clients, market their law firms, and even read the news. But to the uninitiated, Twitter's short messages, or tweets, can seem like they are written in a foreign language. Twitter in One Hour for Lawyers will demystify one of the most important social-media platforms of our time and teach you to tweet like an expert. In just one hour, you will learn to: Create a Twitter account and set up your profile Read tweets and understand Twitter jargon Write tweets and send them at the appropriate time Gain an audience follow and be followed Engage with other Twitters users Integrate Twitter into your firm's marketing plan Cross-post your tweets with other social media platforms like Facebook and LinkedIn Understand the relevant ethics, privacy, and security concerns Get the greatest possible return on your Twitter investment And much more "

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